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Press

Welcome to the Globalist newsroom!

Here you can find all the press releases and articles in which we were interviewed as experts - we are proud
that our work and ideas regularly attract attention and recognition.

KNOWN FROM

"The second China wave is overrunning the German retail sector"

TikTok Shop is about to be launched in Germany. Carlos Schönig was interviewed about this by Handelsblatt. He is certain: "Anyone who doesn't act now is missing out on a huge opportunity!"

To the article
Handelsblatt | Florian Kolf | 01.03.2025
"Brands: Is purpose dead? - 7 predictions for the year 2025"

How does a brand stay relevant in today's world? Is it about quality, price - or is it about a deeper vision that creates trust and conveys real values? Carlos Schönig discussed these questions on the W&V front page together with leading industry voices such as Christoph W., CEO of DM, and Dr. Mirjam Jentschke from SMEG. You can read his conclusion in the article.

To the article
Advertising and selling | Christiane Treckmann | 15.01.2025
"Shopping on TikTok: These four formats are changing online retail"

For the launch of the TikTok Shop in Germany, t3n asked us for our expertise: You can read Carlos Schönig's assessment of the TikTok Shop in the article.

To the article
t3n Magazine | Tobis Weidemann | 06.02.2025
"The year 2025 - Tech is coming home"

What trends will shape the marketing of the future? Carlos Schönig, Managing Director of Globalist GmbH, was interviewed by MEEDIA together with other experts.

To the article
Meedia | Frank Puscher | 10.12.2024
"Meta Sensitive Ads Update 2025: Everything advertisers need to know"

Major changes for advertisers - especially in the health and wellness sector: the Meta Sensitive Ads Update 2025 brings significant restrictions in tracking and campaign optimization. Mathis Limmeroth, COO of Globalist, gives his assessment of the update in a guest article.

To the article
e-commerce magazine | Mathis Limmeroth | 10.02.2025
Press release: Globalist x DHL Express partnership

Globalist GmbH and DHL Express launch a strategic partnership for e-commerce growth. Our customers will benefit from better shipping conditions, efficient logistics and support with internationalization. The cooperation combines performance marketing and logistics to promote sustainable growth.

To the article
Stuttgart, 02.02.2025
"Marketing trends 2025: AI isn't everything - but you can't do without it"

"It is important to expand and optimize the touchpoints via your own communication channels, as the competition for users' attention on external platforms continues to increase and a better sense of exclusivity and community can be created (...)" says Carlos Schönig when asked by New Business about AI in the marketing industry.

To the article
New Business | 31.01.2025

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