Knowledge instead of faith. Holistic tracking and analytics solutions for maximum marketing performance.
"In the future, it can be assumed that any advertising cookies will no longer be the sole, secure measurement method for conversion tracking."
This is how Google describes future tracking strategies.
This means that you should move away from conversion tracking based solely on cookies, as it captures fewer and fewer conversions. Without your active intervention, the performance data of your campaigns risks disappearing into an "unmeasurable black box".
As a certified Google Premium Partner and Meta Business Partner, we specialize in tailor-made tracking integrations. We offer precise analysis tools, centralized metrics dashboards and optimize the customer journey to efficiently manage your marketing and achieve your goals.
Get a comprehensive overview and specific insights that drive your brand forward. We integrate your most important metrics into a central dashboard to facilitate clear, data-driven decisions.
Leverage our precise performance data through the use of our first-party pixel. We analyze each ad category to identify the key elements for your most important performance metrics.
Rely on trustworthy first-party data to understand the ROI of your campaigns and invest strategically.
Understand and improve your customers' entire customer journey. We provide analytics and insights into every stage of the customer journey to optimize interactions and increase conversion rates.
Globalist supported us quickly and efficiently in a critical situation. Thanks to their comprehensive know-how and their excellent contacts to the Meta platform, they were able to unblock our account infrastructure in a very short time and get it up and running again. Their expertise and fast response time impressed us and laid the foundation for a successful collaboration. I can only warmly recommend Globalist.
Globalist has provided us with excellent support in the areas of social paid ads and creative in recent years and has made a significant contribution to achieving our marketing goals. Their professional approach, combined with innovative ideas and precise implementation, has strengthened our brand and led to a significant increase in our online presence. We particularly appreciate their flexibility and quick adaptation to market changes. The cooperation with Globalist has always been reliable and success-oriented, which is why we can recommend them without reservation.
The collaboration has proven to be extremely valuable for us.
We have always been able to rely on their expertise and reliability in joint projects, especially when it came to the integration of email marketing and paid ads. The team not only brings in-depth expertise, but also an excellent ability to develop creative and customized solutions. Globalist is a valued partner for us and we are happy to recommend them to others.
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Our long-standing collaboration has been a complete success.
The team understands how to perfectly address our specific requirements as an Amazon agency and how to constantly provide new impetus with their expertise. The joint work has helped us to raise our performance to a new level and continuously develop it further. Globalist is an indispensable partner for us and we can recommend them without reservation.
"Greetings to you all! My name is Oliver and we have set up a great online store. Felix and Carlos from Globalist make us really happy! In addition to their professional qualities, they are simply really great people. Sincere, honest, ambitious and really hungry for new knowledge. They really enjoy seeing their customers succeed and develop. Thank you from the bottom of my heart. LG"
We will always recommend Globalist to others.
We have been working with our partner Globalist for social media campaigns for several years. Personal contact and short communication channels are particularly important to us.
Outstanding performance and diverse creatives
Working with Globalist was extremely pleasant and efficient. Their ability to understand our requirements and provide customized solutions impressed us. It was clear that they not only have the necessary know-how, but also demonstrate a passion for their work and the pursuit of excellence.
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The cooperation is always reliable and at eye level!
We always have projects with the Globalist's and have never been disappointed. The guys always give it their all and go the extra mile in every project that we need to achieve maximum success for our business.
The results far exceed my expectations.
Globalist GmbH supports me in setting up, evaluating and running ads on YouTube and Meta. Extremely reliable, competent, fast and friendly. Thank you!
We can only recommend it.
Top service and ideas that REALLY work. The service is very friendly and the support ultra fast. After previously using another agency, we are very happy to have ended up with Globalist. TOP, keep up the good work :)
For 20 years we have been looked after by various agencies, but none of them have even come close to the performance and experience of Globalist. After a long search, we finally found our partner. This company can only be praised and recommended without reservation. The employees know what they are doing and are very success-oriented. I am looking forward to a long and fruitful collaboration.
Absolute recommendation.
For me, Globalist is the best agency on the market. The whole team is totally committed and gives 100% at all times. Their strategic, entrepreneurial and holistic view of our company and marketing was and is extremely valuable to us.
Frequently asked questions about Globalist and its services
When choosing the right web analytics tool, it really depends on what your company needs. We mainly work with Google Analytics 4 (GA4). Google Analytics 4 is the latest version of Google's powerful analytics tool and offers a number of improvements over its predecessors, especially in terms of user-centric data collection and flexibility in event tracking configuration. It is particularly strong when it comes to providing insights into user behavior across different platforms and devices, making it a good choice for many, but there are other tools besides Google Analytics 4 that may be more suitable depending on your specific needs. Tools like Adobe Analytics, for example, offer deeper analytics and more customization options, which can be beneficial for businesses with very specific needs or those who want more detailed analysis. Other options, such as Matomo, offer complete data sovereignty and privacy-first analytics, which can be important for companies and for us as an analytics agency that prioritize data privacy.At Globalist, we believe that there is no "best" tool for every company. The decision should be made based on a number of factors, such as the specific goals of your online marketing, your privacy and data security requirements, the complexity of your website or online store and, of course, your budget. Our approach is to work with you to fully understand your needs and then recommend the best solution to support your goals and help you optimize user behavior and conversion rates.
Cookies and data protection - a hot topic. But don't worry, we've got it under control. Globalist makes sure that you are on the safe side with your website and can still collect data effectively. We set up consent management tools that not only comply with current data protection laws, but also don't slow down your data collection.
With our analytics skills and top tracking solutions, we find out where and how you can get even more out of your website. We check how people navigate through your site and where they bounce in order to suggest targeted improvements. The goal? To boost your conversion rate and use your marketing budget even more effectively.
Without a clever concept, you are flying blind. It is the basis for making smart decisions and managing your marketing strategy. With Globalist at your side, you can not only track the performance of your website or online store, but also improve it in a targeted manner. This allows you to achieve your marketing goals faster and understand your target group like never before.
As experts in Google Analytics, we know exactly which tools and systems your business needs. Whether it's setting up Google Analytics or finding the perfect tag management system - we make sure that all data is collected accurately. Our team takes care of the technical details, sets up conversion tracking in Google Analytics and adapts everything to your goals.
Web analytics is the key to understanding how visitors move around your website. With tools like Google Analytics, you get insights that are worth their weight in gold: How well are your marketing activities and social media campaigns pulling? Where are people getting stuck? At Globalist, we use this information to optimize everything from the user experience to the conversion rate and take your online presence to the next level.
A good tracking agency supports you with a personal contact and knows exactly how to integrate the integrations. They analyze based on the analyses and suggest optimizations.
In order to enter the integration correctly, it can make sense to work with an appropriate agency. We work with web tracking on a daily basis and therefore know what we need to pay attention to when entering data in order to obtain clean analyses.
As with every service, we tailor our offer to you and your needs. For this reason, we cannot quote all-inclusive prices. You can get a non-binding consultation now and we will then send you a quote.
To get the highest return on ad spend from your advertising campaigns, you need a clean integration with web tracking. That's where we come in. This allows us to precisely analyze and continuously optimize your advertising campaign.
