Top-funnel strategy across Interest, Consideration and Conversion.
- Client
- ARCTA
- Industry
- Outdoor · Dachzelte, Markisen, Camping
- Channels
- Meta · Top-Funnel · UGC Ads
- Comparison Period
- 2024 → 2025 → 2026
About the Brand
ARCTA is a family-run German company in the outdoor sector, specialising in roof tents, awnings, and outdoor camping accessories.
- Only 6 years on the market
- TrustPilot rating of 4.9 with over 330 reviews
The Challenge
- Products requiring explanation (high-involvement products)
- High shopping cart values
- Strong competition that has been established for longer
- Long purchase decision phases
Success Story
Key to this was steering the purchase decision in favour of ARCTA using trust factors and content creators.
On Meta, we grew revenue after 7DC from 2024 to 2025 by 228% at 152.8% more ad spend. Compared to 2026, with only 38.3% more ad spend, revenue after 7DC is already up 176.5% year-on-year.
Execution
Over 50% of budget is shifted into the content format critical for products requiring explanation: "UGC Ads". Prospects who have already engaged are targeted with ads that reveal more information about the products. Once a specific funnel stage is reached, people are directed to the showrooms or a dedicated consultation to close the sale.
Over 50% of the budget flows into UGC Ads — the format that works best for products needing explanation: real voices, real setup, real application in everyday outdoor life.
Prospects who have previously engaged are targeted with ads that dive deeper into materials, setup, and use cases — matching their current phase in the decision-making process.
Once a specific funnel phase is reached, people are directed to the showrooms or a special consultation — to purposefully close the sale given the high shopping cart values.
The setup is divided into individual campaigns per product category and funnel — a clean separation instead of all-in-one campaigns whose learning phases become blurred.
Every campaign uses its own targeting within its segment — audiences, creatives, and messages are tailored to the respective category and phase.
Depending on the campaign objective, the algorithm can develop clean, independent learning phases — thereby delivering better performance in its segment instead of cannibalizing each other.
Results
Shop Revenue 2025: +66 %
Using the top-funnel strategy across Interest, Consideration and Conversion, we grew shop revenue by 66% in 2025.
Meta · 2024 → 2025: +228 % Revenue after 7DC
With 152.8% more ad spend we grew revenue after 7DC by 228% — growth disproportionate to the budget invested.
Meta · 2025 → 2026: +176,5 % Revenue after 7DC (YTD)
With only 38.3% more ad spend, revenue after 7DC is already +176.5% year-on-year — the efficiency curve tilts further upward every year.
Cleanly measured — without view attribution
View attributes were not included in the evaluation for better traceability of the performance improvement. The figures above are pure click-based 7-day-click values.
Growth disproportionate to ad spend
- Metric
- Change (YoY)
- Revenue Meta (7DC)
- +228 %
- Ad Spend (deliberately scaled)
- +152,8 %
Efficiency further accelerated
- Metric
- Change (YoY)
- Revenue Meta (7DC)
- +176,5 %
- Ad Spend (deliberately scaled)
- +38,3 %
Services Provided
- Meta Ads (Top-Funnel-Setup)
- UGC Ads · Content Creator Sourcing
- Funnel Strategy · Interest / Consideration / Conversion
- Campaign Architecture per Product Category
- Trust-Driven Performance
- Showroom- & Consultation-Oriented Conversion Guidance
Become our next case.
Strategy Call