Planning & Steering
Strategic planning across social, search and CTV. We use synergies instead of looking at channels in isolation.
We close the loop between high-end brand awareness and measurable direct response. With over 7 years of experience, we carry out CTV campaigns at the highest international level - data-based,
holistically and with managed flights.
We combine high-impact brand awareness on the big screen with measurable demand in search, social and direct response. Globalist is one of the few providers in the German market, the CTV not isolated,
sondern systemisch thinks – data-based, flight-controlled and integrated into existing performance setups.
Selected results from collaboration with e-commerce brands and scaleups — data-driven performance marketing, creative excellence, operator ownership.
Our AI Commercial production team creates spots that are impressive: visually at the top level, strategically well thought out and maximally efficient.
Strategic planning across social, search and CTV. We use synergies instead of looking at channels in isolation.
Production of high-end creative assets that are specifically optimized for impact on the big screen without losing the sales focus.
Use of ADSP and channel adoption tools to minimize wastage and achieve maximum reach in the relevant inventory.
We don’t just measure success in impressions. We analyze the impact on direct response channels and use holistic tools for impact analysis.
We are positioning CTV not as a standalone solution, but as a catalyst for the entire digital ecosystem.
Der Full-circle Ansatz: A user sees the brand story on CTV (High Impact), later converts via Meta or Google (Direct Response) and we measure this path seamlessly. We use the same tone and visual language across all touchpoints to maximize trust and recognition. Our strength is brand cross-channel both in visibility.
Research layer must be adapted to impact creation. Performance is prepared for advertising impact and qualitative brand presentation. Cost-effective CTV campaigns are prepared for the expected steps afterwards. If necessary, Globalist interlinks the advertising effect across the entire customer journey and thus completely links the upper and lower funnels using smart system logic.
We are positioning CTV not as a standalone solution, but as a catalyst for the entire digital ecosystem.
Our CTV logic is based on over 7 years of data-driven performance marketing. That's exactly why we anderstand how demand arises, how it shifts - and how it can be captured across channels
We don’t buy CTV like display – but like range infrastructure. Whether managed IOs, PMPs or programmatic setups: We access the complete relevant CTV inventory and select the purchasing type based on goal, contact class and impact logic - not based on convenience.
Aufmerksamkeit ist kein Zufall – sie ist engineered.
Unsere Creative Unit optimiert Bewegtbild seit Jahren
on hook rate, viewing completion and impact.
We don't adapt CTV creatives, but rather build them for the big screen - without losing the sales focus.
CTV is not a “set it & forget it” channel. Every flight is actively controlled – based on reach quality, frequency efficiency and impact data from Search & Social.