Opening of the German market with a traditional international brand

Case

About the company

La Marzocco is a renowned brand of espresso machines known for their high quality and precision. The machines are handmade in Florence and are designed for both professional and home use.

Challenge

La Marzocco faced the challenge of expanding its target audience in the German e-commerce market. The main goal was to introduce the brand's luxurious brand image and strong identity to a new digital audience while preserving its traditional values.

Goals

Our main focus is primarily on finding the push marketing fit with a focus on expanding the La Marzocco Home luxury portafilter machines for home use (B2C).

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Solution

To achieve these goals, we implemented a comprehensive marketing strategy that included: Targeted campaign and creative management: Tailored marketing campaigns are developed to appeal to both B2B and B2C audiences, while maintaining La Marzocco's global brand image and message. The ad design was created by La Marzocco itself.

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Targeted campaign management: Customized marketing campaigns are developed to target B2C audiences while maintaining La Marzocco's global brand image and message. The ad design was created in-house by La Marzocco.

Optimized data signals: By using server-side tracking, La Marzocco improves data collection and decision-making processes. This approach has enabled more reliable data collection and analysis, which is crucial for understanding customer behavior and improving marketing strategies.

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Results

We are confident that this partnership will enable successful expansion on the German market. We are working together to set new standards in the luxury espresso machine sector and look forward to continuing our collaboration.