Revenue boost in record time after cross-channel takeover — increase in average daily revenue of up to 700%

The Mandate

Statement Clothing is a fashion brand specialising in high-quality basics at affordable prices. The premium basics made from high-quality cotton stand out through their excellent price-to-performance ratio, which clearly differentiates the portfolio from design-oriented brands.

The existing structure we took over was at the limits of an in-house setup in terms of capacity and quality. Classic mistakes, too little optimisation and iteration, and a lack of know-how in the area of creative design and asset creation created a great deal of potential for the first few weeks. In addition, there had been months of attempts to establish Google Ads as a relevant revenue channel, but despite additional budget, the revenue plateau could not be broken through.

Within a few weeks, we wanted to tackle the low-hanging fruit and, with growing company profit, scale up the top line in order to secure both new customer growth and the company's cash flow agility. The goal was therefore to optimise the advertising campaigns so that the account achieved a profitable ROAS and the cost-to-revenue ratio (KUR) was significantly improved. In addition, Google Ads was to be used alongside Meta as a key revenue channel, bringing the account to a usable cruising altitude.

The Play

Through a completely individual setup, particularly in the SEA and Meta areas, we were able to both individually optimise and improve the two channels and, for the first time, align our strategies with each other. The customer journey was quickly optimised as a result, which had a drastically positive effect on profitability. Once profitability was secured, we were able to scale spending gradually and profitably.

Structured Campaign Setup

We fundamentally simplified the Meta campaigns by consolidating similar audiences and interests, achieving better targeting precision and less budget waste.

Creative Refresh

Existing ad assets were replaced with new, engaging visuals and relevant copy. Headlines such as "High Quality Streetwear" and "Best Basics, best prices" were tailored to the brand's USPs to increase relevance for the target audience. Significantly more creatives were launched per ad group than before, with regular testing intervals.

Relevant Audience Targeting

By deploying Advantage+ campaigns and restructuring retargeting, we found a much more relevant and purchase-ready audience.

Budget Shifting

We redistributed the budget to the best-performing campaigns and ad groups and identified the top-performing ads and audiences.

Analysis

By looking behind the Performance Max campaigns, profitable Google channels were identified and efficient budget allocation was executed.

Product Data Feed

The product data feed for the clothing sector was overhauled to generate more relevance for Google Shopping.

Segmentation

Products were divided by historical profitability to deploy budget efficiently within campaigns.

First Party Data

Bidding was enriched with first-party data to reach a suitable audience.

The Return

Within a very short time, Statement Clothing's online revenues took on entirely different dimensions and we were able to significantly professionalise all marketing activities.

Revenue jumps of an average of 400% on a weekly basis were the result. The Meta ROAS rose to 9.22 in the first two weeks, has since stabilised between 6 and 7, and serves as a profitable new customer channel.

Overall, we were able to increase profitability at Statement Clothing and deploy the advertising budget more efficiently, leading to a sustained improvement in campaign performance.