Innovative ad design: creativity that converts

Case

About the fire

Bayerische is a German insurance group founded in 1885 and headquartered in Munich. It offers a wide range of insurance products, including life insurance, health insurance, property insurance and accident insurance.

Goals

Globalist pursues several ambitious goals to maximize the success of our clients. At the center of this is the development of innovative ad designs that capture the attention of the target group through captivating storytelling and make a lasting impression. We place great emphasis on creating customized, target group-specific advertising campaigns that are precisely tailored to the needs and preferences of the targeted customer groups.

Challenge

The biggest challenge is to stand out in an oversaturated advertising landscape and attract the attention of the target group. It is important to develop a creative concept that is not only informative, but also emotionally appealing and memorable. A balance must be struck between innovative storytelling and a clear brand message.

Solution

First, we conduct a comprehensive target group analysis to decipher the specific needs and preferences of potential customers. These insights form the foundation for our innovative, multi-stage storytelling concept. We develop a captivating narrative that emotionally charges the brand and appeals to the target group on a personal level. The crowning glory is the creation of ad designs that are not only visually impressive, but also convincingly convey the brand's story.

Results

Innovative ad design aims to positively anchor the brand in the minds of consumers and create a lasting impact that goes beyond traditional advertising methods. By telling a compelling story that embodies the brand's values and vision, a stronger connection can be built with customers. This leads to:

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Increased brand loyalty and customer retention

Increased engagement of the target group with the brand content

Improved memorability of the brand message

Higher probability that customers will recommend the story and thus the brand to others

Potentially increased sales figures

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