Successful Cross-Channel Marketing by Globalist x Nø Cosmetics

The Mandate

Nø Cosmetics was founded in 2017 by Caroline Kroll and her father and is a vegan cosmetics brand. Its products are free from harmful chemicals and are made from high-quality, natural ingredients. With a philosophy that respects skin health and the environment, Nø Cosmetics offers a wide range of products for holistic skincare.

Our challenge was to take Nø Cosmetics to the next level through sophisticated cross-channel marketing. We needed to support the brand through precise technical implementations in order to surpass previous successes and strengthen the market position in the long term.

Our goal is to work together with the marketing team at Nø Cosmetics to lead the brand to new heights with sophisticated cross-channel strategies and to build on previous achievements. We invest all of our expertise in technical and creative implementations to continue driving the vision of the cosmetics company forward. In doing so, we aim to further strengthen the brand and consolidate its market position.

The Play

The cooperation between our performance marketing agency and Nø Cosmetics has delivered impressive results in performance marketing over the past months. We have actively supported the cosmetics manufacturer's marketing team in the execution and management of the most recent product launches across all relevant channels. Ad design and campaign planning were provided by Nø Cosmetics.

The Return

An outstanding example of our shared success is the Nø Cosmetics advent calendar from last year. Thanks to targeted and effective marketing strategies, it was officially reported as sold out shortly after launch. This result is proof of the successful symbiosis of a high-quality product and goal-oriented marketing.