How the European Football Championship can be used for performance marketing

"Greetings to you all! My name is Oliver and we have set up a great online store. Felix and Carlos from Globalist make us really happy! In addition to their professional qualities, they are simply really great people. Sincere, honest, ambitious and really hungry for new knowledge. They really enjoy seeing their customers succeed and develop. Thank you from the bottom of my heart. LG"

Oliver Schickling

Schickling

Case

About the company

Schickling is an established barbecue manufacturer that has successfully positioned itself in the highly competitive market for barbecue products. The company is known for its high-quality, durable barbecues "Made in Germany" and stands for innovation, quality and precision in barbecue construction. Schickling has managed to build up a loyal fan base through continuous product development and customer-oriented services. In the barbecue community in particular, the brand has established itself as a reliable partner for barbecue lovers who value quality and an excellent barbecue experience.

Challenge

Our challenge was to use the European Football Championship to increase Schickling's brand awareness, maximize sales and strengthen customer loyalty - all in an extremely competitive market environment.

Goals

We have been working with Schickling for many years and have successfully established the barbecue manufacturer on the highly competitive market. Now the European Championships in Germany are just around the corner and we want to take advantage of this. The main aim of the meta advertising campaign is to increase brand awareness, customer loyalty and sales of Schickling barbecue products before and during the European Championships.

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Solution

Thematic content on the EM:

Producing content around barbecues during the European Football Championship. Play with emotions by telling stories that capture the passion, excitement and joy of soccer. Develop a creative story or series of ads that build anticipation for the European Championship.
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Promotions and discounts:

It is worth offering attractive offers and special promotions specially tailored to the European Championships during the European Championships

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Campaign launch:

The campaign starts one month before the start of the European Championships in order to capitalize on the anticipation and address potential customers early on

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Display rotation:

Different ad formats and content are rotated regularly to maintain attention and avoid ad fatigue

Anaolger Push:

Placing visualizations of the European Championship in places such as train stations or on products such as drinks increases public awareness of the event. We use this physical presence, which we refer to as an analog push, in our advertising campaigns to further increase awareness and interest through our ads

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Real-time marketing:

We want to use the dynamics of the tournament to react in real time to the latest results of the national team and produce new, relevant content. We are therefore flexible in order to continuously adapt and optimize the campaign

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Retargeting:

After the European Football Championship, retargeting offers an excellent opportunity to maintain the relationship with potential customers and target those who have already interacted with the brand during the tournament.

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