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Schickling is an established barbecue manufacturer that has successfully positioned itself in the highly competitive market for barbecue products. The company is known for its high-quality, durable barbecues "Made in Germany" and stands for innovation, quality and precision in barbecue construction. Schickling has managed to build up a loyal fan base through continuous product development and customer-oriented services.
Our challenge was to use the European Football Championship to increase Schickling's brand awareness, maximize sales and strengthen customer loyalty - all in an extremely competitive market environment.
We have been working with Schickling for many years and have successfully established the barbecue manufacturer on the highly competitive market. Now the European Championships in Germany are just around the corner and we want to take advantage of this. The main aim of the meta advertising campaign is to increase brand awareness, customer loyalty and sales of Schickling barbecue products before and during the European Championships.
European Championship themed content:
Produce content about barbecuing during the European Football Championship. Play with emotions by telling stories that capture the passion, excitement and joy of soccer. Develop a creative story or series of ads that build anticipation for the European Championship.
Promotions and discounts:
It is worth offering attractive offers and special promotions specifically tailored to the European Championship during the European Championship
Campaign launch:
The campaign starts one month before the start of the European Championship to capitalize on the anticipation and target potential customers early
Ad rotation:
Different ad formats and content are rotated regularly to maintain attention and avoid ad fatigue
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Analogue push:
Placing visualizations of the European Championship in places such as train stations or on products such as drinks increases public awareness of the event. We use this physical presence, which we refer to as an analog push, in our advertising campaigns to further increase awareness and interest through our ads.
Real-time marketing:
We want to use the dynamics of the tournament to react in real time to the latest results of the national team and produce new, relevant content. Therefore, we are flexible to continuously adapt and optimize the campaign.
Retargeting:
After the European Football Championship, retargeting offers an excellent opportunity to maintain the relationship with potential customers and to address those who have already interacted with the brand during the tournament.
Lets Talk! Become the next success story
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