SEO im Relaunch: Damit der Go-Live kein Blackout wird

A relaunch is meant to improve things — but often what has been working suffers most: Google visibility. With clear SEO support, the risk becomes a lever. For rankings that hold — and new ones that get added.

Strategy Call → Success Stories

Selected Brands

Brands that scaled with us from 0 to 7-figure Meta Ad revenue

Relaunch without ranking loss

A relaunch is often the biggest opportunity — and the biggest SEO risk. New structure, new content, new tools — but also new sources of error. When visibility collapses, it costs not just traffic but revenue too.

Let us support your relaunch with a clear SEO roadmap: benchmarking upfront, redirect and structure concept, technical testing and go-live support. So that "new" doesn't mean "gone" — but: visibly better.

Strategy Call → Success Stories

Portfolio · Success Stories

Growth is no coincidence.
It's strategy.

Selected results from collaborations with e-commerce brands and scale-ups — data-driven performance marketing, creative excellence, operator ownership.

2024 → 2026Outdoor · Dachzelte / Markisen / Camping

Shop Revenue 2025

Top-funnel strategy across interest, consideration and conversion.

Since June 2025E-Commerce · Premium Headwear

Revenue Q1 2026 vs. Q1 2025

From a two-channel setup to an integrated growth system.

Buy & BuildE-Commerce Portfolio

Target revenue of the group

Globalist E-Commerce Group

We don't just buy shops — we transform them with the Globalist playbook.

Since Summer 2021Ventilation / E-Commerce

Optimise efficiency first, then scale the budget.

FY 2024Fashion · Streetwear

ROAS · Cross-Channel

Statement Clothing

Revenue boost in record time after cross-channel takeover — avg. daily revenue up to 700%.

FY 2024Consumer Goods

Multi-stage campaigns with early access — direct conversion boost after launch.

FY 2024Luxury Beauty

ROAS · No-Discount

Revenue boost without discounting — promotional marketing for a luxury cosmetics brand.

Market entry 2024Automotive · B2B

Digital marketing lead for Ford Trucks' market entry in Germany.

FY 2024Premium Coffee

Opening the German market with an international heritage brand.

FY 2024Home & Renovation

Increasing conversions through dynamic ad delivery.

FY 2024Clean Beauty

Successful cross-channel marketing by Globalist × Nø Cosmetics.

FY 2024Fashion · DTC

High revenue figures through video shopping ads on TikTok.

EM 2024Lifestyle · Outdoor

Schickling Grill

How the UEFA European Championship can be leveraged for performance marketing.

FY 2024Insurance

Innovative ad design — creativity that converts.

FY 2024Hospitality

Hotel Kaiserhof

Immediate lead generation for a hotel as an event venue.

FY 2024Retail-Tech · B2B

Qualified lead generation and CRM automation.

FY 2024Home · Design

Build hype with hero products and extend it across the range.

FY 2024Recruiting · Industry

Recruiting via Meta Ads — highly qualified applications at low cost.

View all Success Stories

The solution to your problems

A relaunch should be a growth boost, not an SEO risk.

With the right planning and support, we ensure that you don't lose visibility but gain it. And that you get the maximum out of the new site.

SEO Benchmarking & Status Analysis

Which pages are currently generating visibility, revenue or leads? This content is preserved.

Strategy Call → Success Stories

Redirect Logic & URL Concept

301 redirects, canonicals, URL mapping — so that everything that matters keeps working.

Strategy Call → Success Stories

Data & Analytics – Clarity Instead of Guesswork

UX meets SEO: hierarchy, internal linking, navigation — structured so that users and Google understand it.

Strategy Call → Success Stories

Content Mapping & Migration

Relevant content is preserved, updated or integrated to fit the new architecture.

Strategy Call → Success Stories

Technical SEO Testing (Pre-Launch)

Live test in the staging environment: meta data, load time, crawling, indexing, robots, sitemaps etc.

Strategy Call → Success Stories

Go-Live Support & Monitoring

Monitoring of indexing, visibility development, error analysis — and rapid intervention if needed.

Strategy Call → Success Stories

Performance Marketing Insights

This Place

SCHUBERT Group

FORD TRUCKS

Fenster.com

Statement Clothing

Kaiserhof

Here's what the next steps look like / 03 Phases

Ready to get started?

Phase 01Strategy Call · ≈ 30 min

Phase 02Roadmap · 5–10 days

Phase 03Kick-Off · ≤ 7 days

Live · Slots open

Phase 01 / Day 0

01

Strategy Call

Personal 1:1 with our strategists. We tear down your status quo, compare it against patterns from 150+ growth projects and define the first levers live — no slides, no pitch deck show.

≈ 30 Min Per Call Free of charge

Book a slot →

Tailored · 1:1

Phase 02 / Day 1–10

02

Roadmap

Data audit, lever mapping and quarterly plan — tailored to your setup. You receive a concrete sequence of hypotheses, tests & actions with priorities and KPI targets, rather than a generic checklist.

≈ 5–10 days Async + Workshop Custom-tailored

Start the plan →

Premium · No-Wait

Phase 03 / Day ≤ 7

03

Project Kick-Off

Premium means: no onboarding limbo. Slack channel, tracking setup, asset briefings & Sprint 1 are up and running within a week — we lose no time between "contract signed" and "scaling up".

≤ 7 days Slack Incl. Sprint mode

Reserve slot →

30 minutes — and you'll know how far we can take you.

Not a sales pitch. We mirror back the lever with the highest expected value for your setup — and if we aren't a fit, we'll tell you.

Strategy Call Success Stories

Frequently Asked Questions

What we get asked most.

You probably have some burning questions.
Maybe you'll already find first answers in our FAQs.

Let's discuss the rest in a Strategy Call.

Strategy Call

05 Questions · 1 Answer: Strategy Call

01When should we SEO in den Relaunch einbinden?

Ideally before the first design draft — but at the latest before content creation or CMS implementation.

02Does this make sense for smaller websites too?

Especially there: traffic often depends on just a few pages. If those break, the effect is felt immediately.

03What happens if SEO only comes in after go-live?

Then we can salvage what's possible. But it's often more expensive and less effective by that point.

04What do you need from us?

Access to screen designs, CMS, URL plans, potentially a staging environment — and exchange with design/dev.

05Do you work together with our agency?

Yes, happily. We integrate into existing processes and communicate directly with all teams.

Speak with experienced experts now

Don't just speak with sales, speak with industry experts

Strategy Call →