How we use Performance-Marketing-DNA to build an e-commerce group scaling toward nine-figure annual revenue — with Gerry Weber, Golf24 and HobbyHorse24 as core brands.
- Company
- Globalist E-Commerce Group
- Model
- Buy & Build / Portfolio
- Parent Organisation
- Globalist GmbH
- Core Brands
- Gerry Weber · Golf24 · HobbyHorse24
A group in the nine-figure revenue range — built with the Globalist playbook that we have refined over years across dozens of clients.
- Fashion E-Commerce
- Premium Women's Fashion
- International heritage brand
- Multi-brand ecosystem
- Golf Equipment
- Clubs, bags, trolleys, fashion
- 10,000+ products
- EU-wide shipping, 2 stores
- Hobby Horsing
- Trending sport from Finland
- Largest German specialist shop
- 10,000+ enthusiastic customers
A pipeline of new ventures and acquisitions is always active and present.
The Vision
What happens when a team that has been profitably scaling e-commerce businesses for years applies that know-how to its own brands? This is exactly the question that laid the foundation for the Globalist E-Commerce Group.
As a performance marketing agency, Globalist GmbH has proven over many years that it can scale e-commerce businesses systematically and profitably — with demonstrable results such as 153× revenue scaling for clients like Luftbude. This playbook, built on data-driven scaling, granular campaign architecture and an uncompromising focus on ROAS, is now being applied to a proprietary portfolio of e-commerce brands.
The strategy: acquire established brands and shops with strong potential but untapped digital leverage, and elevate them to a new level using the full force of an integrated performance organisation. The goal is clearly defined: a group in the nine-figure revenue range.
The Buy & Build Model
Our model differs fundamentally from conventional e-commerce aggregators. While many acquirers focus purely on consolidation, our competitive advantage lies in operational transformation. Every acquired brand goes through a proven scaling framework:
Acquisition & Due Diligence
Identifying e-commerce brands with strong product–market fit but untapped performance-marketing potential. Assessing scalability using proprietary KPI models. Focus on brands where our core competencies — SEA, Shopping, Performance Max, Paid Social — offer the greatest leverage.
Integration & Infrastructure
Connecting to the group's central tech stack. Implementing unified tracking and attribution systems. Building centralised logistics, fulfilment and customer-service structures that generate economies of scale across all brands.
Performance Transformation
This is where our central competitive advantage unfolds: the proven Globalist playbook is applied to every brand. Account restructuring, granular keyword architectures, smart-bidding strategies, systematic creative testing and consistent ROAS optimisation — exactly the measures we have perfected across dozens of agency clients.
Aggressive Scaling
Once the unit economics check out, we scale without compromise. Budget multiplication at stable or improving ROAS. Expansion into new channels, new markets, new product categories. Cross-selling across the portfolio brands.
The Brands in Detail
Gerry Weber
Gerry Weber is one of the best-known German fashion brands with international renown. Founded in 1973 in Halle/Westfalen, the name stands for feminine, high-quality women's fashion that appeals to women of all ages. The brand combines timeless elegance with modern design and has built a loyal, high-purchasing-power target audience over decades.
- Acquisition of the online shop and full responsibility for digital sales
- Performance marketing transformation of the entire paid media setup — SEA, Shopping, Performance Max, Paid Social
- Scaling online revenues through the proven Globalist playbook: efficiency first, then aggressive growth
- Unlocking new customer segments through data-driven audience strategies and cross-channel remarketing
The combination of an established brand with enormous awareness and our performance expertise creates leverage that pure D2C startups cannot replicate. Gerry Weber is the flagship asset of the group and a central building block on the path to nine figures.
Golf24
Golf24 is an established specialist shop for golf equipment with over 20 years of experience in the golf market. The range covers more than 10,000 products — from clubs and bags to trolleys and premium golf apparel. In addition to the high-performance online shop, Golf24 operates physical retail locations including professional club fitting by PGA-certified professionals. Shipping is available EU-wide.
- Digital transformation of a traditional golf specialist retailer into a scalable e-commerce player
- Building profitable performance channels in a niche market with high-ticket products and long purchase cycles
- EU expansion: systematic opening of international markets through localised campaigns
- Leveraging synergies with the group's brand network for cross-promotions and audience sharing
The golf market offers ideal conditions for profitable performance marketing due to its high-purchasing-power target audience, high shopping carts, and strong brand loyalty. Golf24 is the proof that our model also works in specialized verticals.
HobbyHorse24
HobbyHorse24 is the largest German online shop for the hobby horsing sport, a trending sport from Finland that is rapidly gaining global popularity. The product range includes high-quality hobby horses, accessories like blankets, stables, and obstacles, as well as matching apparel. As a startup based in Stuttgart, HobbyHorse24 quickly gained over 10,000 enthusiastic customers and established itself as the first point of contact for the growing hobby horsing community.
- Early-stage scaling of an emerging niche with explosive growth potential
- Community-driven growth: club partnerships, tournament support and social media strategy as growth drivers
- Performance marketing in a blue ocean: low CPCs, high conversion rates and barely any paid competition
- Building a category-defining brand: HobbyHorse24 defines an entire market and sets the standards
HobbyHorse24 demonstrates another dimension of our Buy & Build approach: In addition to transforming established brands, we also identify and scale early-stage opportunities in emerging categories.
The Unfair Advantage
Most e-commerce aggregators and Buy & Build groups struggle with a fundamental weakness: They buy revenue, but they cannot scale it organically. The operational transformation, especially in performance marketing, is outsourced to external agencies that bring neither the necessary depth nor the entrepreneurial alignment.
At the Globalist E-Commerce Group, this is fundamentally different:
We are the agency.
No outsourcing, no alignment problem, no principal-agent dilemma. The team that optimizes the campaigns is the same team that makes the strategic investment decisions.
Proven Playbook.
Our scaling framework was not designed on a drawing board — it was validated over years on real clients with real money. The 153× revenue scaling at Luftbude is not an isolated case; it is the system.
Shared Infrastructure.
Every new brand in the portfolio instantly benefits from the economies of scale of the existing infrastructure: technology, fulfillment, customer service, creative production, data engineering.
Cross-Portfolio Synergies.
Learnings from one vertical flow into all others. Audience data is used across brands. Supplier conditions improve with every acquisition.
Speed.
Where other aggregators need months for integration, we are operational in weeks. Our team understands e-commerce operations from the campaign to fulfillment because we do it every day.
Conclusion
Our own e-commerce portfolio is living proof of what we achieve every day. We have always been more than a service provider. We don't just understand e-commerce scaling theoretically, we live it. Every day. In our own shops, with our own money, and according to our own playbook.
For our agency clients, this means: You are working with a partner who not only knows how to scale but who reads the results of their own work on their own P&L. There is no stronger proof of concept than a team that trusts its own methods so much that it bets millions of its own capital on them.
The growth platform we have built at Globalist is not only used for our client work — we apply it equally to our own portfolio of e-commerce stores.Globalist GmbH · Management
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