How to leverage the UEFA European Football Championship for performance marketing

Here is what the next steps look like / 03 Phasen

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Phase 01Strategy Call · ≈ 30 min

Phase 02Roadmap · 5–10 days

Phase 03Kick-Off · ≤ 7 days

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Phase 01 / Day 0

Strategy Call

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Phase 02 / Day 1–10

Roadmap

Data audit, lever mapping and quarterly plan — tailored to your setup. You receive a concrete sequence of hypotheses, tests & actions with priorities and KPI targets, rather than a generic checklist.

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Phase 03 / Day ≤ 7

Project Kick-Off

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30 minutes — and you'll know how far we can take you.

Not a sales pitch. We mirror back the lever with the highest expected value for your setup — and if we aren't a fit, we'll tell you.

Strategy Call Success Stories

Solution

Euro-themed content:
Production of content centred on grilling during the UEFA European Football Championship. Play on emotions by telling stories that capture the passion, tension and joy of football. Develop a creative narrative or a series of ads that build anticipation for the European Championship.
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Promotions and discounts:
It is worthwhile offering attractive deals and special promotions specifically tailored to the European Championship during the tournament
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Campaign launch:
The campaign launches one month before the start of the European Championship to capitalise on anticipation and reach potential customers early
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Ad rotation:
Various ad formats and content are regularly rotated to maintain attention and avoid ad fatigue

Analogue push:
Placing visuals related to the European Championship at locations such as train stations or on products such as beverages increases public awareness of the event. This physical presence, which we refer to as an analogue push, is deliberately used in our advertising campaigns to further boost attention and interest through our ads.
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Real-time marketing:
We want to leverage the dynamics of the tournament to be able to react in real time to current results of the national team and produce new relevant content. We are therefore flexible in order to continuously adapt and optimise the campaign.

Retargeting:
After the UEFA European Football Championship, retargeting offers an excellent opportunity to maintain the relationship with potential customers and re-engage those who already interacted with the brand during the tournament.

Services Provided

Themed content

Ad rotation

Promotional discounts

Retargeting

Real-time marketing

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