In conversation with Horizont, Carlos Schönig shared his experiences with the new developments and their influence on the agency industry. “The possibilities for visual execution have become significantly more diverse and many brands present themselves more confidently as a result. You can show products in a wide variety of contexts and moods (…)”

If accessibility ultimately just means improved UX for everyone, then optimising for it should also have a positive impact on Google. Jan-Philipp Cepera shares this view — and has put together seven recommendations for MEEDIA.

TikTok Shop was on the verge of launching in Germany. Handelsblatt asked Carlos Schönig for his editorial perspective.

His take: “Anyone who doesn't act now is missing a massive opportunity!”

How does a brand stay relevant in today's world? Is it about quality, price — or a deeper vision that builds trust and communicates real values?

On the W&V cover, Carlos Schönig discussed these questions alongside leading industry voices including Christoph W., CEO of DM, and Dr. Mirjam Jentschke of SMEG. Read his conclusions in the article.

For the launch of TikTok Shop in Germany, t3n asked for our expertise: read Carlos Schönig's assessment of TikTok Shop in the article.

Brands that only sell have already lost. To succeed on TikTok Shop, brands need to move beyond pure e-commerce and embrace entertainment. But there's more to consider, explains expert Carlos Schönig.

Delivering “snackable” content that engages users and drives purchases is crucial for success on TikTok Shop, says Carlos Schönig in his interview with OnlinehändlerNews. Read the full interview in the linked article.

The launch of TikTok Shop in Germany offers brands a huge opportunity to reach new audiences and rethink e-commerce. Carlos Schönig's guest article explores which strategies and aspects brands should consider now to succeed on TikTok — from content creation to optimal product presentation.

Which trends will shape the marketing of the future? Carlos Schönig, CEO of Globalist GmbH, was interviewed by MEEDIA alongside other industry experts.

Major changes for advertisers — especially in the Health and Wellness space: the Meta Sensitive Ads Update 2025 introduces significant restrictions on tracking and campaign optimisation. Mathis Limmeroth, COO of Globalist, shares his assessment of the update in a guest article.

Globalist GmbH and DHL Express are launching a strategic partnership for e-commerce growth. Our clients benefit from better shipping rates, efficient logistics, and support with internationalisation. The cooperation combines performance marketing and logistics to drive sustainable growth.

”The key is to expand and optimise touchpoints across your own communication channels, as competition for user attention on external platforms continues to grow and a stronger sense of exclusivity and community can be created (…)” says Carlos Schönig, responding to New Business on the topic of AI in the marketing industry.

Carlos Schönig, CEO of performance marketing agency Globalist, in an interview with Business Punk. Topic: international expansion.

”Aroand 86 percent of companies fail within the first six months of their international expansion. Wrong assumptions and lack of preparation burn money — no matter how much you have. Anyone who simply copies their home-market playbook and anderestimates the reality starts at a clear disadvantage. Those who want to expand successfully need to have a few things figured out.”