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Blue tick Instagram: How to verify yourself

Luca Brezing

24/5/2023

-

Reading time: 8 min

The most important facts in brief
  • The blue tick on Instagram/Facebook confirms the authenticity of personalities, brands and companies
  • Verification increases visibility, credibility and protects against counterfeiting
  • Certain requirements and applications are necessary for the blue tick
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The blue checkmark on Instagram is a sign for verified accounts that are actually assigned to the specified company or person.

It's almost as old as the platform itself and at least as legendary: the blue tick on Instagram. Find out now, step by step, how you can get Instagram verification for your Instagram profile.

The coveted blue hook

The blue tick on Instagram is a verification badge that confirms the authenticity of an account and identifies its owner as a public or prominent personality, influencer or brand. This verification also exists on other platforms, such as the blue tick on TikTok.

This should enable users to distinguish a fake account from the real person or the real company on Instagram and recognize the actual owner.

The blue checkmark gives social media accounts a certain prestige through verification and underlines their importance on Instagram. This can be an advantage for individuals as well as for companies and organizations, as it increases credibility, strengthens the trust of followers and improves reach and visibility on the platform.

What requirements must your account fulfill to apply for the blue checkmark?

In order to receive the verification for the blue checkmark, your profile must fulfill certain requirements to be eligible for the well-known checkmark.

  • Your Instagram profile must be public
  • The Instagram account must be a real person or brand.
  • Your Intagram profile must have a certain relevance and should have ~10,000 followers.
  • Your profile must be complete. This means it must have a profile photo, a completed account bio and content should be regularly published on your account.

Once you meet these requirements, your account will be eligible for the badge on Instagram and you can now skip to the next section and find out where you can apply for the blue checkmark on your account.

A diagram showing the requirements for the blue tick on an account: 1) Public profile, 2) Real person or brand, 3) Relevance (approx. 10,000 followers), 4) Completeness (profile picture, bio, regular content).

Step by step to the blue tick: verification on Instagram

Here is a step-by-step guide on how to apply for the blue tick on Instagram:

Step 1: Open the settings in your Instagram account

Go to "Settings" in your Instagram account:

Step 1 of Instagram verification: Open settings

Step 2: Go to your account

Select "Account" in your settings. For a normal account, your settings should look like this:

Step 2 of Instagram verification: Tap on "Account"

With a business account, your settings could also look like this:

Step 2 for Business Account: Tap on "Account

Step 3: Open the Instagram verification application

Now select "Request verification" in your account settings:

Step 3 of Instagram verification: Tap on "Request verification"

For a company account, it could look like this. Select "Request verification" here too:

Step 3 for Business Account: Tap on "Verification request"

Step 4: Fill out the Instagram verification application

In the last step, you now fill in the information required for verification on Instagram:

Step 4: Fill in "Request Instagram verification"

The duration of the verification process

The duration of Instagram's verification process can vary greatly, depending on various factors such as the number of applications Instagram receives at any given time and the quality and completeness of the documents submitted. As a rule, however, it can take anywhere from a few days to several weeks for the application to be reviewed and a decision made.

During this time, you should be patient and have realistic expectations regarding the processing time. Instagram naturally endeavors to thoroughly review each application to ensure that only authentic and legitimate accounts are verified and that no fake profile receives the badge. However, this thorough review may result in it taking longer for a decision to be made.

Use the time while waiting to stay active and engaged on Instagram to increase your chances of successful verification.

"Verification rejected!" Tips in the event of a rejection

Has your application been rejected? Here are a few tips on what you can do now:

Unfortunately, you have to wait 30 days before you can submit the next application. As soon as this is over, you can submit the application again. Make sure that you meet the above requirements for the hook on Instagram.

Alternatively, you can contact Instagram directly. You will find direct support here. Tell the support team about the issue and it's best to directly point out digne such as fake profiles that imitate you, media appearances by you or notable mentions on the web.

I strongly advise you not to use paid services or tools that promise to get the blue tick for your company. These are usually hugely overpriced and simply cannot guarantee that you will receive the tick.

Meta Verified: Buy the blue tick directly from Instagram

With Meta Verified or Instagram Verified, Meta has now also rolled out a paid option for the blue tick for private accounts in Germany. Meta is thus following Twitter's "Twitter Blue" subscription model. The subscription costs users 16.99 euros per month and was launched in the USA in February 2023. 

According to Meta, nothing will initially change for users who were already verified before the subscription model. Meta itself writes in its help section: "During the test phase, nothing will initially change for accounts on Instagram that have already been verified based on previous requirements.".

Advantages of verification for your Instagram profile

Verifying an Instagram profile brings with it a whole range of benefits that can be of great use to the accounts of individuals as well as companies and organizations.

First of all, the visibility in search results and for posts on Instagram is increased by the blue tick. Verification makes the profile easier to find and thus attracts more followers and interactions, which leads to organic growth of your account.

And honestly - who wouldn't want that?

Another important advantage is protection against fake accounts. The blue tick serves as a safeguard against fraudsters and fake accounts that could impersonate the person or brand in question. This creates a clear distinction on social media between the authentic account and a possible copycat account.

Verification through the blue tick increases the trust factor towards users. The presence of the blue tick gives followers and potential new followers more trust in the profile and its content, as they know that the real person or brand is communicating with them.

The prestige and reputation that the blue tick brings with it should also not be neglected. Profiles with Instagram verification through the blue tick enjoy a higher status in the Instagram community, which increases the attractiveness of the account for new followers and cooperation partners immensely.

Last but definitely not least, an account with Instagram verification also benefits from exclusive functions, such as special filters and analysis tools that make it possible to understand followers and therefore your own target group much better. These tools can help to promote the organic growth of the profile and improve interactions within the community.

Overall, verifying an Instagram profile offers numerous advantages for you or your company that have a positive impact on the reach, trust and growth of the account.

The blue tick on Facebook

The blue tick on Facebook is also a verification badge, but not the same thing!

It is important that you know that the blue tick on Instagram does not automatically lead to a blue tick on Facebook. However, it can increase the likelihood of success if you are already verified on Instagram.

The process for applying for a blue tick on Facebook is similar to the verification process on Instagram.

In order to apply to Facebook, profiles or pages must meet certain criteria, such as being public and authentic, having a clear presence and complying with Facebook guidelines.

Once the requirements have been met, you can apply for verification via the profile or page settings.

Conclusion on the blue tick on Instagram

The blue tick is a verification badge that confirms the authenticity of an account and inspires confidence.

It offers numerous other advantages, such as increased visibility, protection against fake accounts and prestige and exclusive functions.

You can submit the application with these step-by-step instructions.

Good luck!

Do you have further questions about Instagram or Facebook? As a Facebook Ads agency, we will be happy to answer them. Get in touch now!

Frequently asked questions about blue hooks on Instagram

How do you get a blue tick on Instagram?

To get a blue tick, you must submit a verification request and fulfill certain requirements. This applies to public, genuine and relevant persons or accounts.

Who gets the blue tick on Instagram?

The blue tick on Instagram is awarded to people, influencers, brands or companies who have public or prominent profiles and whose accounts have a certain relevance.

What will it cost me to get the blue tick on Instagram?

The Instagram verification service is free of charge. There are no costs for the blue tick.

When do you get verified on Instagram?

The duration of the verification process at Instagram can vary, usually it takes a few days to several weeks until the decision about a possible assignment is made.

How many followers do you need for blue hooks?

There is no exact number of followers required, but as a general rule you should already have ~10,000 followers to be considered for verification searches.

The blue checkmark on Instagram is a sign for verified accounts that are actually assigned to the specified company or person.

It's almost as old as the platform itself and at least as legendary: the blue tick on Instagram. Find out now, step by step, how you can get Instagram verification for your Instagram profile.

The coveted blue hook

The blue tick on Instagram is a verification badge that confirms the authenticity of an account and identifies its owner as a public or prominent personality, influencer or brand. This verification also exists on other platforms, such as the blue tick on TikTok.

This should enable users to distinguish a fake account from the real person or the real company on Instagram and recognize the actual owner.

The blue checkmark gives social media accounts a certain prestige through verification and underlines their importance on Instagram. This can be an advantage for individuals as well as for companies and organizations, as it increases credibility, strengthens the trust of followers and improves reach and visibility on the platform.

What requirements must your account fulfill to apply for the blue checkmark?

In order to receive the verification for the blue checkmark, your profile must fulfill certain requirements to be eligible for the well-known checkmark.

  • Your Instagram profile must be public
  • The Instagram account must be a real person or brand.
  • Your Intagram profile must have a certain relevance and should have ~10,000 followers.
  • Your profile must be complete. This means it must have a profile photo, a completed account bio and content should be regularly published on your account.

Once you meet these requirements, your account will be eligible for the badge on Instagram and you can now skip to the next section and find out where you can apply for the blue checkmark on your account.

A diagram showing the requirements for the blue tick on an account: 1) Public profile, 2) Real person or brand, 3) Relevance (approx. 10,000 followers), 4) Completeness (profile picture, bio, regular content).

Step by step to the blue tick: verification on Instagram

Here is a step-by-step guide on how to apply for the blue tick on Instagram:

Step 1: Open the settings in your Instagram account

Go to "Settings" in your Instagram account:

Step 1 of Instagram verification: Open settings

Step 2: Go to your account

Select "Account" in your settings. For a normal account, your settings should look like this:

Step 2 of Instagram verification: Tap on "Account"

With a business account, your settings could also look like this:

Step 2 for Business Account: Tap on "Account

Step 3: Open the Instagram verification application

Now select "Request verification" in your account settings:

Step 3 of Instagram verification: Tap on "Request verification"

For a company account, it could look like this. Select "Request verification" here too:

Step 3 for Business Account: Tap on "Verification request"

Step 4: Fill out the Instagram verification application

In the last step, you now fill in the information required for verification on Instagram:

Step 4: Fill in "Request Instagram verification"

The duration of the verification process

The duration of Instagram's verification process can vary greatly, depending on various factors such as the number of applications Instagram receives at any given time and the quality and completeness of the documents submitted. As a rule, however, it can take anywhere from a few days to several weeks for the application to be reviewed and a decision made.

During this time, you should be patient and have realistic expectations regarding the processing time. Instagram naturally endeavors to thoroughly review each application to ensure that only authentic and legitimate accounts are verified and that no fake profile receives the badge. However, this thorough review may result in it taking longer for a decision to be made.

Use the time while waiting to stay active and engaged on Instagram to increase your chances of successful verification.

"Verification rejected!" Tips in the event of a rejection

Has your application been rejected? Here are a few tips on what you can do now:

Unfortunately, you have to wait 30 days before you can submit the next application. As soon as this is over, you can submit the application again. Make sure that you meet the above requirements for the hook on Instagram.

Alternatively, you can contact Instagram directly. You will find direct support here. Tell the support team about the issue and it's best to directly point out digne such as fake profiles that imitate you, media appearances by you or notable mentions on the web.

I strongly advise you not to use paid services or tools that promise to get the blue tick for your company. These are usually hugely overpriced and simply cannot guarantee that you will receive the tick.

Meta Verified: Buy the blue tick directly from Instagram

With Meta Verified or Instagram Verified, Meta has now also rolled out a paid option for the blue tick for private accounts in Germany. Meta is thus following Twitter's "Twitter Blue" subscription model. The subscription costs users 16.99 euros per month and was launched in the USA in February 2023. 

According to Meta, nothing will initially change for users who were already verified before the subscription model. Meta itself writes in its help section: "During the test phase, nothing will initially change for accounts on Instagram that have already been verified based on previous requirements.".

Advantages of verification for your Instagram profile

Verifying an Instagram profile brings with it a whole range of benefits that can be of great use to the accounts of individuals as well as companies and organizations.

First of all, the visibility in search results and for posts on Instagram is increased by the blue tick. Verification makes the profile easier to find and thus attracts more followers and interactions, which leads to organic growth of your account.

And honestly - who wouldn't want that?

Another important advantage is protection against fake accounts. The blue tick serves as a safeguard against fraudsters and fake accounts that could impersonate the person or brand in question. This creates a clear distinction on social media between the authentic account and a possible copycat account.

Verification through the blue tick increases the trust factor towards users. The presence of the blue tick gives followers and potential new followers more trust in the profile and its content, as they know that the real person or brand is communicating with them.

The prestige and reputation that the blue tick brings with it should also not be neglected. Profiles with Instagram verification through the blue tick enjoy a higher status in the Instagram community, which increases the attractiveness of the account for new followers and cooperation partners immensely.

Last but definitely not least, an account with Instagram verification also benefits from exclusive functions, such as special filters and analysis tools that make it possible to understand followers and therefore your own target group much better. These tools can help to promote the organic growth of the profile and improve interactions within the community.

Overall, verifying an Instagram profile offers numerous advantages for you or your company that have a positive impact on the reach, trust and growth of the account.

The blue tick on Facebook

The blue tick on Facebook is also a verification badge, but not the same thing!

It is important that you know that the blue tick on Instagram does not automatically lead to a blue tick on Facebook. However, it can increase the likelihood of success if you are already verified on Instagram.

The process for applying for a blue tick on Facebook is similar to the verification process on Instagram.

In order to apply to Facebook, profiles or pages must meet certain criteria, such as being public and authentic, having a clear presence and complying with Facebook guidelines.

Once the requirements have been met, you can apply for verification via the profile or page settings.

Conclusion on the blue tick on Instagram

The blue tick is a verification badge that confirms the authenticity of an account and inspires confidence.

It offers numerous other advantages, such as increased visibility, protection against fake accounts and prestige and exclusive functions.

You can submit the application with these step-by-step instructions.

Good luck!

Do you have further questions about Instagram or Facebook? As a Facebook Ads agency, we will be happy to answer them. Get in touch now!

Frequently asked questions about blue hooks on Instagram

How do you get a blue tick on Instagram?

To get a blue tick, you must submit a verification request and fulfill certain requirements. This applies to public, genuine and relevant persons or accounts.

Who gets the blue tick on Instagram?

The blue tick on Instagram is awarded to people, influencers, brands or companies who have public or prominent profiles and whose accounts have a certain relevance.

What will it cost me to get the blue tick on Instagram?

The Instagram verification service is free of charge. There are no costs for the blue tick.

When do you get verified on Instagram?

The duration of the verification process at Instagram can vary, usually it takes a few days to several weeks until the decision about a possible assignment is made.

How many followers do you need for blue hooks?

There is no exact number of followers required, but as a general rule you should already have ~10,000 followers to be considered for verification searches.

About the author
Luca Brezing

SEO and content marketing are his passion. When he's not checking the latest rankings, he's probably playing sport.

Rock your online store content!

Better rankings & more sales through perfect content for your target group

Download now for free
Luca Brezing

SEO and content marketing are his passion. When he's not checking the latest rankings, he's probably playing sport.

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