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Better rankings & more sales through perfect content for your target group
The world of Search Engine Optimization (SEO) is rich in diverse tools that help you as an SEO expert or website operator to achieve outstanding results in Google search results.
Suitable free SEO tools are available for almost every special requirement. As an experienced SEO agency, we have already tested numerous tools. In this article, we would like to give you an overview of which tools are suitable for which requirements.
To be clear, there is no "one" perfect SEO tool for search engine optimization. Every SEO tool has its strengths and weaknesses and you should individually evaluate which tool is right for you based on your strategy and requirements.
The Google Search Console is an indispensable tool. It provides direct access to important information about the performance of your website in the search results. The data comes directly from Google, is reliable and GDPR-compliant. The Google Search Console is user-friendly, offers export options and helps to identify problems and improve your ranking in search results.
Performance reports: Show you how well your website is performing in Google search results. This feature supports your SEO strategy by providing data on clicks, impressions and average position.
Index coverage: The index coverage shows you which pages of your website have been indexed by Google and which have not. You can also identify potential problems here that could affect the crawling or indexing of your pages.
Sitemaps: With this function, you can provide Google with an XML sitemap of your website to speed up and improve the crawling and indexing of your pages. A sitemap shows Google the structure of your website and helps it to recognize new and updated content more quickly.
URL check: With the URL check, you can check whether a specific URL on your website is indexed correctly and whether there are any problems with crawling or display. You can also submit specific URLs to Google to get them indexed faster.
Mobile Usability: Analyzes the user-friendliness on mobile devices and contributes to the optimization of landing pages.
Security and action issues: Google informs you here about possible security issues or violations of the Webmaster Guidelines on your website. Such problems can lead to your website being penalized in the search results or even removed completely.
Technical SEO is an essential part of a solid SEO strategy. These tools help you to strengthen the technical basis of your website and fix problems such as duplicate content or slow loading times:
With HTTPStatus.io you can easily check traffic jam codes and redirect chains.
It's a very user-friendly tool that helps you identify potential problems with your website.
You can find numerous free SEO tools at Technicalseo.com. The toolbox offers you a range of useful functions to carry out the technical optimization of your website:
You can find an excellent sitemap generator at Timestampgenerator.com. This user-friendly tool allows you to easily create a sitemap from your chosen URLs to optimize the structure and navigation of your website for search engines and facilitate indexing.
Use the rich search results test to check your website to see which rich search results can be generated based on the structured data it contains.
Tip: The Chrome Extension Detailed also provides insights into the structured data of a page
One of the most important SEO tools that everyone should know is PageSpeedInsights. Not only can you analyze the loading speed of your website, but you can also check the Core Web Vitals. The tool also offers you tailored recommendations to optimize the performance of your site.
Optimize metadata with the free SERP snippet generator from Sistrix
The free SERP Snippet Generator from Sistrix is a handy tool that helps you optimize your meta data for the search engine results pages (SERPs). This tool allows you to create engaging and click-worthy meta titles and meta descriptions for your website to increase the click-through rate (CTR) and attract more visitors to your site.
The SEO tool Screaming Frog is able to completely crawl a website and capture essential information about each URL in order to perform a detailed analysis. With the free version, up to 500 URLs can be scanned, while the paid version allows unlimited crawling.
The SEO software performs a comprehensive technical audit to identify issues that may affect website performance, such as slow loading times, broken links or missing sitemaps
Screaming Frog allows you to carry out an SEO audit to uncover weaknesses such as missing headings, images without alt text and incorrect redirects. The application provides a detailed analysis and presents the results clearly.
However, the Screaming Frog tool can be difficult to use for beginners as it is not always clearly and intuitively designed. To help you find your way around, helpful tutorials are available on the Screaming Frog website and support is fast and competent.
An all-in-one solution for backlink analysis and content strategies. It supports you in the evaluation of competitors and their link profile.
Research tools allow you to search the entire web efficiently and purposefully for keywords and ideas for your content marketing. These SEO tools support you in keyword research trends and topics that could be of interest to your target group. This enables you to create content that is both appealing to users and optimized for search engines.
In addition, some of these tools offer helpful functions, such as competitive analysis, to find out which keywords and strategies are being used by your competitors. This allows you to better align your own strategy with the market and close any gaps that may exist
Answer the Public is an extremely useful tool for finding potential keywords and content ideas. It analyzes search queries by generating related questions, prepositions, comparisons and alphabetical suggestions that users type into search engines. The output is systematically categorized into groups, providing a better overview of the different keyword aspects and topics. In addition, all results can be conveniently exported as a list, making them easily accessible for further use in keyword research and content creation.
AnswerThePublic can be used free of charge in a limited version, which can already provide useful insights. Alternatively, the tool offers a paid lifetime license, which is quite affordable compared to other SEO tools. With this license, you get advanced features and unlimited access to all available resources to optimize your keyword and content research.
We are happy to help you with a non-binding SEO check!
Ubersuggest by Neil Patel is a low-cost keyword research tool that helps you discover profitable keywords to show up in search results. Learn how to target your content to get the results you want.
Ubersuggest also offers a variety of other functions, including:
Some functions are available free of charge to a limited extent. The first paid plan starts at €29 per month and offers extended options for comprehensive SEO analysis.
Google itself offers a range of 100% free research tools that are useful for keyword and content research:
Tip: With SEO Minion you can export all questions in a CSV file
Ahrefs is an extremely powerful and comprehensive tool for researching and optimizing SEO strategies. It offers various features to help you perform your SEO analysis and improve your website:
We are happy to help you with a non-binding SEO check!
Anyone who continuously optimizes their website should also keep an eye on the rankings in order to effectively observe and analyse the development and progress of the optimization measures. Ranking monitoring is important to ensure that the adjustments and updates made actually lead to an improvement in visibility and positioning within the search results.
Monitoring the rankings allows you to react promptly to changes in the search results and make targeted adjustments if necessary. For example, you can recognize whether certain SEO strategies are successful or whether it is necessary to pursue new approaches in order to remain competitive.
By using specialized rank monitoring tools, you will receive regular reports and detailed analyses that provide you with insightful insights into the performance of your website as well as trends and changes in the search engine environment. In addition, such tools can also help to uncover potential weaknesses in on-page and off-page optimization and thus provide you with valuable starting points for further improvements.
The Ahrefs Rank Tracker is a highly recommended tool to track your ranking for different keywords and keep an eye on your progress. You can create a separate keyword set for each project, including keywords that you don't currently rank for.
In addition to tracking your rankings, Ahrefs' Rank Tracker also offers the option of receiving ranking updates for both the desktop and mobile versions of your website. In addition, the tool shows whether your website ranks for SERP features such as snippets, knowledge graphs or local search results.
Another highlight of the Rank Tracker is the ability to monitor your position in comparison to your competitors. You can see which keywords your competitors are using and how well they rank in the search engines in order to develop targeted strategies and gain a competitive advantage.
In order to build relevant backlinks effectively and in a targeted manner, access to an extensive backlink database is crucial. The analysis of links between different websites and their sources provides valuable information that helps you to optimize your own backlink strategy. Who links to which page and which content is recommended particularly frequently? These are exciting questions, the answers to which you can easily determine with the right tools.
These tools not only allow you to analyze the current state of your backlinks, but also to identify potential partners and influencers in your industry. By recognizing websites with high authority and relevance, you can work towards building valuable connections that will strengthen your own website and increase its visibility in search results.
You can get information on backlinks from almost any all-in-one SEO solution.
The best SEO tools for backlink analysis are:
In order to effectively measure and evaluate the success of your SEO measures, you need an analytics tool that provides you with meaningful and easy-to-understand data. Such an analysis tool should be able to record and process a variety of relevant metrics and indicators so that you can track the progress of your optimization strategy at any time.
GA4 enables advanced user segmentation, allowing you to better understand and analyze target groups in order to better tailor content and marketing strategies to the needs of your visitors. GA4 also offers improved data analysis functions that provide detailed information about user behavior.
Tip: Link your Google Analytics 4 with the Google Search Console
There are a variety of SEO Chrome extensions that are not only offered for free, but are also amazingly powerful and effective. These useful browser extensions allow you to get valuable information and insights into various aspects of search engine optimization directly in Google Chrome, without having to resort to external tools or paid services.
Here are our recommendations:
With Detailed, you can not only display the headline structure of any website, but also check the pages for structured data with a single click.
Seo Minion is a particularly helpful tool for keyword research. It allows you to automatically download a certain number of layers from the People Also Ask sections to identify relevant questions and topics in your niche.
The Ubersuggest Chrome Extension is a tool to get an overview of the keyword performance and backlink profile of a website. With this extension, you can see the most important SEO metrics directly in the browser while you visit a website.
Wappalyzer is a tool that you can use to find out information about the technology used on a website. For example, it can show you which content management system (CMS) a website uses or which tracking services are activated on the site.
The SEO Search Simulator by Nightwatch is a Chrome extension that allows you to simulate your Google search from different locations. With this extension, you can see your search results from different locations around the world to check how your website ranks in search results in different countries or cities.
If you are new to search engine optimization, we can recommend this free SEO tool Stack:
With a well thought-out combination of technical, analytical and creative tools, you can optimize your SEO strategy, create better content and ensure the long-term success of your website. A good SEO tool selection is also an essential part of online marketing, as it not only increases visibility in search engines, but also supports the overall performance of your digital campaigns.
We are happy to help you with a non-binding SEO check!
You might also be interested in this topic: What is SEO manipulation?
The world of Search Engine Optimization (SEO) is rich in diverse tools that help you as an SEO expert or website operator to achieve outstanding results in Google search results.
Suitable free SEO tools are available for almost every special requirement. As an experienced SEO agency, we have already tested numerous tools. In this article, we would like to give you an overview of which tools are suitable for which requirements.
To be clear, there is no "one" perfect SEO tool for search engine optimization. Every SEO tool has its strengths and weaknesses and you should individually evaluate which tool is right for you based on your strategy and requirements.
The Google Search Console is an indispensable tool. It provides direct access to important information about the performance of your website in the search results. The data comes directly from Google, is reliable and GDPR-compliant. The Google Search Console is user-friendly, offers export options and helps to identify problems and improve your ranking in search results.
Performance reports: Show you how well your website is performing in Google search results. This feature supports your SEO strategy by providing data on clicks, impressions and average position.
Index coverage: The index coverage shows you which pages of your website have been indexed by Google and which have not. You can also identify potential problems here that could affect the crawling or indexing of your pages.
Sitemaps: With this function, you can provide Google with an XML sitemap of your website to speed up and improve the crawling and indexing of your pages. A sitemap shows Google the structure of your website and helps it to recognize new and updated content more quickly.
URL check: With the URL check, you can check whether a specific URL on your website is indexed correctly and whether there are any problems with crawling or display. You can also submit specific URLs to Google to get them indexed faster.
Mobile Usability: Analyzes the user-friendliness on mobile devices and contributes to the optimization of landing pages.
Security and action issues: Google informs you here about possible security issues or violations of the Webmaster Guidelines on your website. Such problems can lead to your website being penalized in the search results or even removed completely.
Technical SEO is an essential part of a solid SEO strategy. These tools help you to strengthen the technical basis of your website and fix problems such as duplicate content or slow loading times:
With HTTPStatus.io you can easily check traffic jam codes and redirect chains.
It's a very user-friendly tool that helps you identify potential problems with your website.
You can find numerous free SEO tools at Technicalseo.com. The toolbox offers you a range of useful functions to carry out the technical optimization of your website:
You can find an excellent sitemap generator at Timestampgenerator.com. This user-friendly tool allows you to easily create a sitemap from your chosen URLs to optimize the structure and navigation of your website for search engines and facilitate indexing.
Use the rich search results test to check your website to see which rich search results can be generated based on the structured data it contains.
Tip: The Chrome Extension Detailed also provides insights into the structured data of a page
One of the most important SEO tools that everyone should know is PageSpeedInsights. Not only can you analyze the loading speed of your website, but you can also check the Core Web Vitals. The tool also offers you tailored recommendations to optimize the performance of your site.
Optimize metadata with the free SERP snippet generator from Sistrix
The free SERP Snippet Generator from Sistrix is a handy tool that helps you optimize your meta data for the search engine results pages (SERPs). This tool allows you to create engaging and click-worthy meta titles and meta descriptions for your website to increase the click-through rate (CTR) and attract more visitors to your site.
The SEO tool Screaming Frog is able to completely crawl a website and capture essential information about each URL in order to perform a detailed analysis. With the free version, up to 500 URLs can be scanned, while the paid version allows unlimited crawling.
The SEO software performs a comprehensive technical audit to identify issues that may affect website performance, such as slow loading times, broken links or missing sitemaps
Screaming Frog allows you to carry out an SEO audit to uncover weaknesses such as missing headings, images without alt text and incorrect redirects. The application provides a detailed analysis and presents the results clearly.
However, the Screaming Frog tool can be difficult to use for beginners as it is not always clearly and intuitively designed. To help you find your way around, helpful tutorials are available on the Screaming Frog website and support is fast and competent.
An all-in-one solution for backlink analysis and content strategies. It supports you in the evaluation of competitors and their link profile.
Research tools allow you to search the entire web efficiently and purposefully for keywords and ideas for your content marketing. These SEO tools support you in keyword research trends and topics that could be of interest to your target group. This enables you to create content that is both appealing to users and optimized for search engines.
In addition, some of these tools offer helpful functions, such as competitive analysis, to find out which keywords and strategies are being used by your competitors. This allows you to better align your own strategy with the market and close any gaps that may exist
Answer the Public is an extremely useful tool for finding potential keywords and content ideas. It analyzes search queries by generating related questions, prepositions, comparisons and alphabetical suggestions that users type into search engines. The output is systematically categorized into groups, providing a better overview of the different keyword aspects and topics. In addition, all results can be conveniently exported as a list, making them easily accessible for further use in keyword research and content creation.
AnswerThePublic can be used free of charge in a limited version, which can already provide useful insights. Alternatively, the tool offers a paid lifetime license, which is quite affordable compared to other SEO tools. With this license, you get advanced features and unlimited access to all available resources to optimize your keyword and content research.
We are happy to help you with a non-binding SEO check!
Ubersuggest by Neil Patel is a low-cost keyword research tool that helps you discover profitable keywords to show up in search results. Learn how to target your content to get the results you want.
Ubersuggest also offers a variety of other functions, including:
Some functions are available free of charge to a limited extent. The first paid plan starts at €29 per month and offers extended options for comprehensive SEO analysis.
Google itself offers a range of 100% free research tools that are useful for keyword and content research:
Tip: With SEO Minion you can export all questions in a CSV file
Ahrefs is an extremely powerful and comprehensive tool for researching and optimizing SEO strategies. It offers various features to help you perform your SEO analysis and improve your website:
We are happy to help you with a non-binding SEO check!
Anyone who continuously optimizes their website should also keep an eye on the rankings in order to effectively observe and analyse the development and progress of the optimization measures. Ranking monitoring is important to ensure that the adjustments and updates made actually lead to an improvement in visibility and positioning within the search results.
Monitoring the rankings allows you to react promptly to changes in the search results and make targeted adjustments if necessary. For example, you can recognize whether certain SEO strategies are successful or whether it is necessary to pursue new approaches in order to remain competitive.
By using specialized rank monitoring tools, you will receive regular reports and detailed analyses that provide you with insightful insights into the performance of your website as well as trends and changes in the search engine environment. In addition, such tools can also help to uncover potential weaknesses in on-page and off-page optimization and thus provide you with valuable starting points for further improvements.
The Ahrefs Rank Tracker is a highly recommended tool to track your ranking for different keywords and keep an eye on your progress. You can create a separate keyword set for each project, including keywords that you don't currently rank for.
In addition to tracking your rankings, Ahrefs' Rank Tracker also offers the option of receiving ranking updates for both the desktop and mobile versions of your website. In addition, the tool shows whether your website ranks for SERP features such as snippets, knowledge graphs or local search results.
Another highlight of the Rank Tracker is the ability to monitor your position in comparison to your competitors. You can see which keywords your competitors are using and how well they rank in the search engines in order to develop targeted strategies and gain a competitive advantage.
In order to build relevant backlinks effectively and in a targeted manner, access to an extensive backlink database is crucial. The analysis of links between different websites and their sources provides valuable information that helps you to optimize your own backlink strategy. Who links to which page and which content is recommended particularly frequently? These are exciting questions, the answers to which you can easily determine with the right tools.
These tools not only allow you to analyze the current state of your backlinks, but also to identify potential partners and influencers in your industry. By recognizing websites with high authority and relevance, you can work towards building valuable connections that will strengthen your own website and increase its visibility in search results.
You can get information on backlinks from almost any all-in-one SEO solution.
The best SEO tools for backlink analysis are:
In order to effectively measure and evaluate the success of your SEO measures, you need an analytics tool that provides you with meaningful and easy-to-understand data. Such an analysis tool should be able to record and process a variety of relevant metrics and indicators so that you can track the progress of your optimization strategy at any time.
GA4 enables advanced user segmentation, allowing you to better understand and analyze target groups in order to better tailor content and marketing strategies to the needs of your visitors. GA4 also offers improved data analysis functions that provide detailed information about user behavior.
Tip: Link your Google Analytics 4 with the Google Search Console
There are a variety of SEO Chrome extensions that are not only offered for free, but are also amazingly powerful and effective. These useful browser extensions allow you to get valuable information and insights into various aspects of search engine optimization directly in Google Chrome, without having to resort to external tools or paid services.
Here are our recommendations:
With Detailed, you can not only display the headline structure of any website, but also check the pages for structured data with a single click.
Seo Minion is a particularly helpful tool for keyword research. It allows you to automatically download a certain number of layers from the People Also Ask sections to identify relevant questions and topics in your niche.
The Ubersuggest Chrome Extension is a tool to get an overview of the keyword performance and backlink profile of a website. With this extension, you can see the most important SEO metrics directly in the browser while you visit a website.
Wappalyzer is a tool that you can use to find out information about the technology used on a website. For example, it can show you which content management system (CMS) a website uses or which tracking services are activated on the site.
The SEO Search Simulator by Nightwatch is a Chrome extension that allows you to simulate your Google search from different locations. With this extension, you can see your search results from different locations around the world to check how your website ranks in search results in different countries or cities.
If you are new to search engine optimization, we can recommend this free SEO tool Stack:
With a well thought-out combination of technical, analytical and creative tools, you can optimize your SEO strategy, create better content and ensure the long-term success of your website. A good SEO tool selection is also an essential part of online marketing, as it not only increases visibility in search engines, but also supports the overall performance of your digital campaigns.
We are happy to help you with a non-binding SEO check!
You might also be interested in this topic: What is SEO manipulation?
As an SEO expert, he knows exactly how to catapult websites to the top of the search engines. His online content scores highly with both Google and users.
Better rankings & more sales through perfect content for your target group
As an SEO expert, he knows exactly how to catapult websites to the top of the search engines. His online content scores highly with both Google and users.
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