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Instagram hashtags: The easy way to Instagram success

Laura Wengert

23/8/2023

-

Reading time: 11 min

The most important facts in brief
  • Instagram hashtags are highlighted words or phrases (#example) and are used to categorize and group posts thematically
  • You increase the visibility of a post by displaying the post in the public view of the corresponding hashtag page
  • There are different categories such as brand hashtags, community hashtags, trending hashtags and location-specific hashtags
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In today's digital world, social media plays a crucial role when it comes to networking, visibility and building an engaged community.

Among the various platforms, Instagram has an impressive reach and has become particularly well known for its latest feature, the so-called "Reels".

One of the most effective strategies to be successful on Instagram and achieve a greater reach are hashtags. But how can hashtags help you become successful on Instagram and what mistakes should you avoid?

What are Instagram hashtags?

Instagram hashtags are words or phrases that are marked by the "#" sign. They are used to categorically mark posts and reels on the platform and group them in thematic contexts.

Hashtags play a crucial role in making your content accessible to a wider audience. If you add a hashtag to your post, this post will be displayed in the public view of the corresponding hashtag page.

Why and how do you use hashtags on Instagram?

Hashtags are used on Instagram to assign posts and stories to a specific topic, trend or community.

This allows users to search specifically for content that interests them and, at the same time, content can be found by other users who use these hashtags.

Hashtags allow you to increase your reach and achieve greater visibility for your content. When you create a post, reel or story on Instagram, you can include hashtags in the caption or comments.

These hashtags then become a clickable link that leads to a page displaying all posts that use the same hashtag.

The Instagram platform also displays similar or related hashtags to help users discover even more relevant content.

Add hashtags to an Instagram story

Tips and tricks for success

How do you assign Instagram hashtags?

  • Captions and comments: You can include hashtags either in your caption or as a separate comment below the post. There is no definitive rule, but many users prefer to post the hashtags in a comment to make the caption clean and appealing.
Source: Instagram @lauramicheleee
  • Amount of hashtags: The number of hashtags you use depends on your strategy and objective. Instagram allows up to 30 hashtags per post, but it is advisable to choose a balanced number to avoid being perceived as spam.

Types of hashtags: Use hashtags to connect with your Instagram audience

There are different types of hashtags that you can use specifically to create a stronger connection with your Instagram audience:

  • Brand hashtags: Brand hashtags are unique and specific hashtags that represent your brand or company.
  • They can contain the name of your brand, slogan or other brand attributes. By creating your own brand hashtag and using it in your posts, you encourage your followers and customers to use this hashtag as well.
  • This leads to stronger brand loyalty and promotes the formation of a community around your brand.
  • Example: If you own a fashion label called "FashionTrendz", your brand hashtag could be #FashionTrendzStyle.
Source: Instagram @lorealparis
  • Community hashtags: Community hashtags are hashtags used by specific groups or communities to share common interests or values.
  • By using relevant community hashtags in your posts, you can target these audiences and encourage their interaction with your content. These hashtags can be related to events, hobbies, lifestyle or specific areas of interest.
  • Example: If you're sharing fitness content, relevant community hashtags could be #FitFam, #FitnessLifestyle or #HealthyLiving.
  • Trending hashtags: Trending hashtags refer to current and popular topics that are currently trending on Instagram. These hashtags change frequently and depend on current events, holidays or social discussions.
  • By incorporating trending hashtags into your posts, you can benefit from the ongoing discussions and increase your visibility.
  • Example: When the World Cup is on, trending hashtags #WorldCup or #FootballFans could be relevant.
Source: Instagram @swr3online
  • Location-based hashtags: If your post is about a specific location or event, add location-specific hashtags to target locally relevant users.
  • Time-related hashtags: By integrating days of the week, seasons or specific times into your hashtags, you can not only make your posts more relevant, but also engage your audience and encourage more interaction.

What are good hashtags on Instagram: which one gets you the most likes?

Choosing the right hashtags on Instagram is crucial. Ideally, your Instagram hashtags should be specific, relevant and up-to-date.

Avoid overused Instagram hashtags that are used in millions of posts, as your content can easily get lost in this case. The icon is far more than just a fad; it can be used strategically to increase visibility.

Instead, use a mix of broader and more specific hashtags, such as niche hashtags, to achieve a wider reach on Instagram but also to target specific audiences.

It is important to note that likes alone on Instagram do not necessarily determine the success of a post. However, you can increase the chance of getting more likes by using hashtags that match your content and are popular with your target group.

These Instagram hashtags 2023 will get you ahead:

Fashion:

#ootd #fashion #vintage #fashiongram #fashioninsta #chic #elegant #streetstyle #fashionable #hautecouture #instafashion

Food and drink:

#yum #delicious #instafood #homemade #f52grams #feedfeed #foodlicious #foodshot #instafeast #foodporn

Travel:

#adventureculture #departedoutdoors #wanderlust #worldcaptures #artofvisuals #travelawesome #followmefaraway #welivetoexplore #backpacker #adventureseeker #exploretheworld #adventureawaits #passportready #traveldiaries

Lifestyle:

#morningslikethese #thatsdarling #darlingmovement #weekend #darlingweekend #lifestyledesign #pursuepretty #petitejoys #flashesofdelight #thehappynow

Work:

#girlboss #smallbiz #mycreativebiz #digitalnomads #makersgonnamake #onmydesk #creativelifehappylife #handsandhustle #officeoftheday #onmywaytowork #workandtravel #startups #entrepreneurs #workharder #workhardplayharder #businesslife #homeoffice

Sport and fitness:

#fitfam #instafitness #thesweatlife #trainhard #nopainnogain #dedication #strength #abs #sixpack #whyirun #trainingday #beastmode #fitnessmotivation #workoutgoals #active

Mindset/Personality:

#mindset #motivation #inspiration #goals #lifestyle #selflove #positivevibes #love #mindsetiseverything #self-love #happy #smile loveyourself

Generally popular:

#vscocommunity #liveauthentic #thatsdarling #darlingmovement #flashesofdelight #livethelittlethings #nothingisordinary #thehappynow #theweekoninstagram #theweekoninstagram #instalove #picoftheday #bestoftheday #instadaily #photooftheday

Don'ts with hashtags: 4 mistakes that cost you reach

  • Mistake 1: Using too many hashtags that don't match the content or are perceived as spam.
  • Mistake 2: Using inappropriate hashtags with a wide reach that do not fit the target group.
  • Mistake 3: Using prohibited hashtags that can lead to inappropriate content.
  • Mistake 4: Always using the same hashtags, without variety and adaptation to current trends.

Find the best Instagram hashtags for your account: Research hashtags

To find the best Instagram hashtags for your account, it's important to know your target audience and research relevant keywords for your post. V

Use tools such as the Instagram search function or analytics to identify popular and relevant hashtags. While manual research methods can be useful to find popular and relevant hashtags for your post, specialized tools offer an efficient way to specifically identify the best hashtags for optimal performance.

Here are some reliable hashtag research tools that can take your social media strategy to the next level:

Instagram search function: hashtag search
  1. Hashtagify: Hashtagify is a powerful tool that allows you to track and analyze trending hashtags in real time. It not only shows you the popularity of hashtags, but also related hashtags and influencers using them.
  2. RiteTag: RiteTag provides real-time suggestions for hashtags as you create your posts. It rates hashtags based on their effectiveness and makes recommendations to increase the visibility of your posts.
  3. Talkwalker: Talkwalker is a social media monitoring tool that also enables hashtag analysis. It helps you to monitor the performance of your hashtags and posts and gain valuable insights.
  4. Trendsmap: Trendsmap shows you the latest trends on a geographical map. This tool can help you to identify and use regional or location-specific hashtags.
  5. Hashtags.org: This tool offers extensive analysis and historical data for hashtags. You can track the popularity and trending of hashtags over time.

How do I measure the success of my hashtags on Instagram?

Effectively measuring your hashtag strategy is crucial to ensuring your efforts on social media are successful. Hashtags can have a powerful impact, but their effectiveness needs to be closely analyzed to understand which hashtags work best. Here are some key metrics and approaches to measure the impact of your hashtag strategy:

  • Overall growth and engagement: The overall growth of your social media channels is an important indicator of the success of your hashtag strategy. Use your platform's built-in analytics or external social management tools to track the growth of your followers, likes, comments and shares over time. A significant increase in these metrics can indicate that your hashtag strategy is having a positive impact.
  • Reach and interaction: Monitor the reach of your posts to determine how many users have seen your content. An increase in reach can indicate effective hashtag usage. Also track interactions such as likes, comments and shares to gauge how engaged your audience is with your posts.
  • Hashtag performance: Analyze which hashtags work best in your posts. Which hashtags have led to more reach and interaction? Use the analysis functions of the social media platforms or specialized hashtag analysis tools to evaluate the performance of individual hashtags.
  • Target group analysis: Pay attention to who sees and interacts with your posts. Are they the desired target groups? Check whether the hashtags are helping to attract your desired audience and increase your reach among the right users.
  • A/B testing: Carry out A/B tests by using different hashtag combinations in similar posts. Then compare the results to find out which hashtags deliver the best results. This can give you valuable insights into what type of hashtags are most effective in your industry or for your brand.
  • Adjustments and optimization: Based on the data collected, you can continuously adjust and optimize your hashtag strategy. If certain hashtags are not delivering the desired results, experiment with new variations. The ability to react flexibly to the performance of your hashtags is crucial to improving your social media strategy.

Properly measuring the impact of your hashtag strategy requires a combination of analysis, observation and customization. By using these metrics and approaches, you can determine exactly which hashtags work best for your brand and effectively boost your social media presence.

Instagram hashtag vs. TikTok hashtag

The use of hashtags is an art in itself and requires a deep understanding of the dynamics of each platform. While they may seem similar at first glance, there are significant differences between Instagram and TikTok that can impact the effectiveness of hashtags.

The power of algorithms

The algorithms of Instagram and TikTok are largely responsible for what content is displayed to users. While Instagram focuses on factors such as user interaction, content relevance and timeliness, TikTok relies on an extremely fast and personalized algorithm system based on preferences and behaviour.

As a result, hashtags that perform well on Instagram do not necessarily generate the same response on TikTok, as they are prioritized differently by the respective algorithms.

The diversity of target groups

Users on Instagram and TikTok have different expectations and interests. While Instagram is often used for image posts and stories, TikTok is dominated by short, creative videos containing challenges, trends and entertaining educational content.

The target group on TikTok is younger and is often looking for entertaining entertainment. This changes the preferred hashtags and content that work best on both platforms.

The role of abbreviations, slang and trends

TikTok is characterized by the use of abbreviations, slang and current trends. Hashtags that contain these elements can be very successful on TikTok, as they arouse the interest and curiosity of users.

On Instagram, such hashtags may be less relevant or seem intrusive. A proper understanding of the language and humor of each platform is crucial to developing an effective hashtag strategy.

The limits of the overlap

Although there may be some overlap in hashtags between Instagram and TikTok, it should not be assumed that all successful hashtags work equally well on both platforms.

The differences in content presentation, user behavior and preferred trends require an individual approach to hashtag usage on each platform.

Will Instagram hashtags still work in 2023?

The short answer:

Yes, definitely!

Hashtags are still a powerful tool on Instagram. Whether you're an influencer, an entrepreneur or just a person passionate about creating content, the right use of hashtags can increase your visibility, expand your reach and connect you with your target audience.

Use hashtags as a strategic tool to market your posts and build your social network. There are numerous ways in which you can organize and prioritize hashtags in a list.

Stay creative, research continuously and adapt your hashtag strategy to the changing algorythm and social media landscape. With the right approach, hashtags can help you get your message and ideas out into the world through your posts and be successful on social media.

Be patient, test different approaches and gradually build a loyal and engaged following of people who share your passion and enthusiasm. However, there is no rule of thumb for how to gain a significant number of followers within a certain period of time using only clever hashtags and high-quality posts.

Hashtags are just one part of a comprehensive strategy: the content itself, the frequency of publication and everything else around it must also be right.

Frequently asked questions about Instagram hashtags

What are the best hashtags on Instagram?

The best hashtags on Instagram are those that are specific, relevant and current. Avoid hashtags that are too general or overused, as your posts can easily get lost among millions of other posts.

Various hashtags for different categories such as fashion, food and drink, travel, lifestyle, work, sport and fitness, mindset/personality and generally popular hashtags were presented in the article.

Which hashtags for more likes?

To get more likes, you should choose hashtags that match the content and are popular with your target group.

It's a good strategy to use a mix of broader and more specific hashtags, such as niche hashtags, to both achieve a wider reach and target specific audiences.

Which hashtags should I use?

It depends on your content and your target audience. Use:

- Brand hashtags to represent your brand.

- Community hashtags to target specific groups or communities of interest.

- Trending hashtags to pick up on current topics and discussions.

- Location-based and time-based hashtags, if they are relevant.

Which hashtags to use to get followers?

To gain followers, use relevant and trending hashtags that appeal to your audience and are current in the discussions on Instagram. By using hashtags that are popular in your field, you increase the likelihood of being found by people who are interested in your content. Incorporating brand and community hashtags can also help build an engaged community. Use tools like Hashtagify, RiteTag, Talkwalker, Trendsmap and Hashtags.org to research and identify the best hashtags for your content.

This topic may also be of interest to you: Buy Instagram blue hook

In today's digital world, social media plays a crucial role when it comes to networking, visibility and building an engaged community.

Among the various platforms, Instagram has an impressive reach and has become particularly well known for its latest feature, the so-called "Reels".

One of the most effective strategies to be successful on Instagram and achieve a greater reach are hashtags. But how can hashtags help you become successful on Instagram and what mistakes should you avoid?

What are Instagram hashtags?

Instagram hashtags are words or phrases that are marked by the "#" sign. They are used to categorically mark posts and reels on the platform and group them in thematic contexts.

Hashtags play a crucial role in making your content accessible to a wider audience. If you add a hashtag to your post, this post will be displayed in the public view of the corresponding hashtag page.

Why and how do you use hashtags on Instagram?

Hashtags are used on Instagram to assign posts and stories to a specific topic, trend or community.

This allows users to search specifically for content that interests them and, at the same time, content can be found by other users who use these hashtags.

Hashtags allow you to increase your reach and achieve greater visibility for your content. When you create a post, reel or story on Instagram, you can include hashtags in the caption or comments.

These hashtags then become a clickable link that leads to a page displaying all posts that use the same hashtag.

The Instagram platform also displays similar or related hashtags to help users discover even more relevant content.

Add hashtags to an Instagram story

Tips and tricks for success

How do you assign Instagram hashtags?

  • Captions and comments: You can include hashtags either in your caption or as a separate comment below the post. There is no definitive rule, but many users prefer to post the hashtags in a comment to make the caption clean and appealing.
Source: Instagram @lauramicheleee
  • Amount of hashtags: The number of hashtags you use depends on your strategy and objective. Instagram allows up to 30 hashtags per post, but it is advisable to choose a balanced number to avoid being perceived as spam.

Types of hashtags: Use hashtags to connect with your Instagram audience

There are different types of hashtags that you can use specifically to create a stronger connection with your Instagram audience:

  • Brand hashtags: Brand hashtags are unique and specific hashtags that represent your brand or company.
  • They can contain the name of your brand, slogan or other brand attributes. By creating your own brand hashtag and using it in your posts, you encourage your followers and customers to use this hashtag as well.
  • This leads to stronger brand loyalty and promotes the formation of a community around your brand.
  • Example: If you own a fashion label called "FashionTrendz", your brand hashtag could be #FashionTrendzStyle.
Source: Instagram @lorealparis
  • Community hashtags: Community hashtags are hashtags used by specific groups or communities to share common interests or values.
  • By using relevant community hashtags in your posts, you can target these audiences and encourage their interaction with your content. These hashtags can be related to events, hobbies, lifestyle or specific areas of interest.
  • Example: If you're sharing fitness content, relevant community hashtags could be #FitFam, #FitnessLifestyle or #HealthyLiving.
  • Trending hashtags: Trending hashtags refer to current and popular topics that are currently trending on Instagram. These hashtags change frequently and depend on current events, holidays or social discussions.
  • By incorporating trending hashtags into your posts, you can benefit from the ongoing discussions and increase your visibility.
  • Example: When the World Cup is on, trending hashtags #WorldCup or #FootballFans could be relevant.
Source: Instagram @swr3online
  • Location-based hashtags: If your post is about a specific location or event, add location-specific hashtags to target locally relevant users.
  • Time-related hashtags: By integrating days of the week, seasons or specific times into your hashtags, you can not only make your posts more relevant, but also engage your audience and encourage more interaction.

What are good hashtags on Instagram: which one gets you the most likes?

Choosing the right hashtags on Instagram is crucial. Ideally, your Instagram hashtags should be specific, relevant and up-to-date.

Avoid overused Instagram hashtags that are used in millions of posts, as your content can easily get lost in this case. The icon is far more than just a fad; it can be used strategically to increase visibility.

Instead, use a mix of broader and more specific hashtags, such as niche hashtags, to achieve a wider reach on Instagram but also to target specific audiences.

It is important to note that likes alone on Instagram do not necessarily determine the success of a post. However, you can increase the chance of getting more likes by using hashtags that match your content and are popular with your target group.

These Instagram hashtags 2023 will get you ahead:

Fashion:

#ootd #fashion #vintage #fashiongram #fashioninsta #chic #elegant #streetstyle #fashionable #hautecouture #instafashion

Food and drink:

#yum #delicious #instafood #homemade #f52grams #feedfeed #foodlicious #foodshot #instafeast #foodporn

Travel:

#adventureculture #departedoutdoors #wanderlust #worldcaptures #artofvisuals #travelawesome #followmefaraway #welivetoexplore #backpacker #adventureseeker #exploretheworld #adventureawaits #passportready #traveldiaries

Lifestyle:

#morningslikethese #thatsdarling #darlingmovement #weekend #darlingweekend #lifestyledesign #pursuepretty #petitejoys #flashesofdelight #thehappynow

Work:

#girlboss #smallbiz #mycreativebiz #digitalnomads #makersgonnamake #onmydesk #creativelifehappylife #handsandhustle #officeoftheday #onmywaytowork #workandtravel #startups #entrepreneurs #workharder #workhardplayharder #businesslife #homeoffice

Sport and fitness:

#fitfam #instafitness #thesweatlife #trainhard #nopainnogain #dedication #strength #abs #sixpack #whyirun #trainingday #beastmode #fitnessmotivation #workoutgoals #active

Mindset/Personality:

#mindset #motivation #inspiration #goals #lifestyle #selflove #positivevibes #love #mindsetiseverything #self-love #happy #smile loveyourself

Generally popular:

#vscocommunity #liveauthentic #thatsdarling #darlingmovement #flashesofdelight #livethelittlethings #nothingisordinary #thehappynow #theweekoninstagram #theweekoninstagram #instalove #picoftheday #bestoftheday #instadaily #photooftheday

Don'ts with hashtags: 4 mistakes that cost you reach

  • Mistake 1: Using too many hashtags that don't match the content or are perceived as spam.
  • Mistake 2: Using inappropriate hashtags with a wide reach that do not fit the target group.
  • Mistake 3: Using prohibited hashtags that can lead to inappropriate content.
  • Mistake 4: Always using the same hashtags, without variety and adaptation to current trends.

Find the best Instagram hashtags for your account: Research hashtags

To find the best Instagram hashtags for your account, it's important to know your target audience and research relevant keywords for your post. V

Use tools such as the Instagram search function or analytics to identify popular and relevant hashtags. While manual research methods can be useful to find popular and relevant hashtags for your post, specialized tools offer an efficient way to specifically identify the best hashtags for optimal performance.

Here are some reliable hashtag research tools that can take your social media strategy to the next level:

Instagram search function: hashtag search
  1. Hashtagify: Hashtagify is a powerful tool that allows you to track and analyze trending hashtags in real time. It not only shows you the popularity of hashtags, but also related hashtags and influencers using them.
  2. RiteTag: RiteTag provides real-time suggestions for hashtags as you create your posts. It rates hashtags based on their effectiveness and makes recommendations to increase the visibility of your posts.
  3. Talkwalker: Talkwalker is a social media monitoring tool that also enables hashtag analysis. It helps you to monitor the performance of your hashtags and posts and gain valuable insights.
  4. Trendsmap: Trendsmap shows you the latest trends on a geographical map. This tool can help you to identify and use regional or location-specific hashtags.
  5. Hashtags.org: This tool offers extensive analysis and historical data for hashtags. You can track the popularity and trending of hashtags over time.

How do I measure the success of my hashtags on Instagram?

Effectively measuring your hashtag strategy is crucial to ensuring your efforts on social media are successful. Hashtags can have a powerful impact, but their effectiveness needs to be closely analyzed to understand which hashtags work best. Here are some key metrics and approaches to measure the impact of your hashtag strategy:

  • Overall growth and engagement: The overall growth of your social media channels is an important indicator of the success of your hashtag strategy. Use your platform's built-in analytics or external social management tools to track the growth of your followers, likes, comments and shares over time. A significant increase in these metrics can indicate that your hashtag strategy is having a positive impact.
  • Reach and interaction: Monitor the reach of your posts to determine how many users have seen your content. An increase in reach can indicate effective hashtag usage. Also track interactions such as likes, comments and shares to gauge how engaged your audience is with your posts.
  • Hashtag performance: Analyze which hashtags work best in your posts. Which hashtags have led to more reach and interaction? Use the analysis functions of the social media platforms or specialized hashtag analysis tools to evaluate the performance of individual hashtags.
  • Target group analysis: Pay attention to who sees and interacts with your posts. Are they the desired target groups? Check whether the hashtags are helping to attract your desired audience and increase your reach among the right users.
  • A/B testing: Carry out A/B tests by using different hashtag combinations in similar posts. Then compare the results to find out which hashtags deliver the best results. This can give you valuable insights into what type of hashtags are most effective in your industry or for your brand.
  • Adjustments and optimization: Based on the data collected, you can continuously adjust and optimize your hashtag strategy. If certain hashtags are not delivering the desired results, experiment with new variations. The ability to react flexibly to the performance of your hashtags is crucial to improving your social media strategy.

Properly measuring the impact of your hashtag strategy requires a combination of analysis, observation and customization. By using these metrics and approaches, you can determine exactly which hashtags work best for your brand and effectively boost your social media presence.

Instagram hashtag vs. TikTok hashtag

The use of hashtags is an art in itself and requires a deep understanding of the dynamics of each platform. While they may seem similar at first glance, there are significant differences between Instagram and TikTok that can impact the effectiveness of hashtags.

The power of algorithms

The algorithms of Instagram and TikTok are largely responsible for what content is displayed to users. While Instagram focuses on factors such as user interaction, content relevance and timeliness, TikTok relies on an extremely fast and personalized algorithm system based on preferences and behaviour.

As a result, hashtags that perform well on Instagram do not necessarily generate the same response on TikTok, as they are prioritized differently by the respective algorithms.

The diversity of target groups

Users on Instagram and TikTok have different expectations and interests. While Instagram is often used for image posts and stories, TikTok is dominated by short, creative videos containing challenges, trends and entertaining educational content.

The target group on TikTok is younger and is often looking for entertaining entertainment. This changes the preferred hashtags and content that work best on both platforms.

The role of abbreviations, slang and trends

TikTok is characterized by the use of abbreviations, slang and current trends. Hashtags that contain these elements can be very successful on TikTok, as they arouse the interest and curiosity of users.

On Instagram, such hashtags may be less relevant or seem intrusive. A proper understanding of the language and humor of each platform is crucial to developing an effective hashtag strategy.

The limits of the overlap

Although there may be some overlap in hashtags between Instagram and TikTok, it should not be assumed that all successful hashtags work equally well on both platforms.

The differences in content presentation, user behavior and preferred trends require an individual approach to hashtag usage on each platform.

Will Instagram hashtags still work in 2023?

The short answer:

Yes, definitely!

Hashtags are still a powerful tool on Instagram. Whether you're an influencer, an entrepreneur or just a person passionate about creating content, the right use of hashtags can increase your visibility, expand your reach and connect you with your target audience.

Use hashtags as a strategic tool to market your posts and build your social network. There are numerous ways in which you can organize and prioritize hashtags in a list.

Stay creative, research continuously and adapt your hashtag strategy to the changing algorythm and social media landscape. With the right approach, hashtags can help you get your message and ideas out into the world through your posts and be successful on social media.

Be patient, test different approaches and gradually build a loyal and engaged following of people who share your passion and enthusiasm. However, there is no rule of thumb for how to gain a significant number of followers within a certain period of time using only clever hashtags and high-quality posts.

Hashtags are just one part of a comprehensive strategy: the content itself, the frequency of publication and everything else around it must also be right.

Frequently asked questions about Instagram hashtags

What are the best hashtags on Instagram?

The best hashtags on Instagram are those that are specific, relevant and current. Avoid hashtags that are too general or overused, as your posts can easily get lost among millions of other posts.

Various hashtags for different categories such as fashion, food and drink, travel, lifestyle, work, sport and fitness, mindset/personality and generally popular hashtags were presented in the article.

Which hashtags for more likes?

To get more likes, you should choose hashtags that match the content and are popular with your target group.

It's a good strategy to use a mix of broader and more specific hashtags, such as niche hashtags, to both achieve a wider reach and target specific audiences.

Which hashtags should I use?

It depends on your content and your target audience. Use:

- Brand hashtags to represent your brand.

- Community hashtags to target specific groups or communities of interest.

- Trending hashtags to pick up on current topics and discussions.

- Location-based and time-based hashtags, if they are relevant.

Which hashtags to use to get followers?

To gain followers, use relevant and trending hashtags that appeal to your audience and are current in the discussions on Instagram. By using hashtags that are popular in your field, you increase the likelihood of being found by people who are interested in your content. Incorporating brand and community hashtags can also help build an engaged community. Use tools like Hashtagify, RiteTag, Talkwalker, Trendsmap and Hashtags.org to research and identify the best hashtags for your content.

This topic may also be of interest to you: Buy Instagram blue hook

About the author
Laura Wengert

As an avid runner, she not only uses her free time to explore nature, but is also always on the hunt for the latest trends in the social media world.

Rock your online store content!

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Laura Wengert

As an avid runner, she not only uses her free time to explore nature, but is also always on the hunt for the latest trends in the social media world.

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