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Better rankings & more sales through perfect content for your target group
In recent years, brands have increasingly turned to branded content ads on Instagram to promote their products and services. This type of advertising works by paying influencers and creators to tag products in their posts in order to reach a wider audience.
However, Instagram has now made a change and replaced the term "Branded Content Ads" with "Partnership Ads". This change is not only intended to change the name of the advertising form, but also to increase the transparency and openness of the partnership between brands and influencers.
The new term "Partnership Ads" is intended to make it clearer and more transparent that this is a paid collaboration between a creator and a brand. The use of this term should also help to increase Instagram users' trust in the form of advertising and ensure that they understand when a post contains a paid partnership.
In addition, Instagram has introduced a feature called "Branded Content Tag", which has been available for some time. This feature allows creators to add a tag to their posts to indicate that it is paid content. This tag is now also referred to as the "partner tag" and is intended to further increase transparency.
Overall, the switch to partnership ads and partner tags is a positive change for Instagram users, creators and brands. The increased transparency and openness strengthens trust in the advertising form and users can better understand when a post contains a paid partnership.
Brands and creators should be aware that they must continue to comply with the guidelines for branded content ads and partnership ads. This includes, among other things, labeling partnerships in posts and complying with Instagram's advertising guidelines. If they follow these rules, they can continue to advertise successfully on Instagram and reach their target group.
You might also be interested in this topic: Buy Instagram blue hook
In recent years, brands have increasingly turned to branded content ads on Instagram to promote their products and services. This type of advertising works by paying influencers and creators to tag products in their posts in order to reach a wider audience.
However, Instagram has now made a change and replaced the term "Branded Content Ads" with "Partnership Ads". This change is not only intended to change the name of the advertising form, but also to increase the transparency and openness of the partnership between brands and influencers.
The new term "Partnership Ads" is intended to make it clearer and more transparent that this is a paid collaboration between a creator and a brand. The use of this term should also help to increase Instagram users' trust in the form of advertising and ensure that they understand when a post contains a paid partnership.
In addition, Instagram has introduced a feature called "Branded Content Tag", which has been available for some time. This feature allows creators to add a tag to their posts to indicate that it is paid content. This tag is now also referred to as the "partner tag" and is intended to further increase transparency.
Overall, the switch to partnership ads and partner tags is a positive change for Instagram users, creators and brands. The increased transparency and openness strengthens trust in the advertising form and users can better understand when a post contains a paid partnership.
Brands and creators should be aware that they must continue to comply with the guidelines for branded content ads and partnership ads. This includes, among other things, labeling partnerships in posts and complying with Instagram's advertising guidelines. If they follow these rules, they can continue to advertise successfully on Instagram and reach their target group.
You might also be interested in this topic: Buy Instagram blue hook
As a shrewd media buyer, Jonas specializes in making campaigns on Meta effective for clients.
Better rankings & more sales through perfect content for your target group
As a shrewd media buyer, Jonas specializes in making campaigns on Meta effective for clients.
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