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Better rankings & more sales through perfect content for your target group
Reels is a function that allows you to scroll through and discover different content in an exciting and entertaining way. Similar to a video story, you are presented with short videos that you can simply swipe through. These are a mixture of funny clips, inspiring stories, informative articles and much more. The content is personalized based on your interests, preferences and the behaviour of other users.
One of the most exciting features of Reels is the ability to discover new topics and interests. The platform analyzes your preferences and presents you with content that matches your interests, but also thinks outside the box. This allows you to find new inspiration and be surprised by different content.
Reels also allows you to personalize your online experience on Facebook. You can rate the content you particularly like with a "like" thumbs up, telling the algorithm that you want to see more of it. You can also share, comment on and save posts to view them again later. All these interactions help Facebook to better understand your preferences and present you with more relevant content.
Now Meta is introducing a new option to personalize Facebook Reels to give users a more customized video experience. These new features make it easier for users to save reels and choose which type of reels they want to see more or less often. This allows users to access relevant content even faster. In addition, Facebook is improving the discoverability of short videos by adding Reels to the main navigation of Facebook Watch. Users can now scroll seamlessly between reels and longer content. Facebook is also introducing contextual labels that explain to users why they are watching certain Reels. Facebook is also testing different ways to make it easier to save Reels to allow users to revisit their favorites at a later time. These new features and options give users more control over their video experience, allowing them to discover relevant content and engage with other users.
Let's take a closer look at the new possibilities offered by the changes.
Changes have been made to how Reels appear in Facebook Watch. By integrating Reels into the main navigation of Facebook Watch, you can now access short videos faster and discover creators, trends and content that match your interests. Additionally, you can now seamlessly scroll through Reels and longer content while watching videos.
Similar to other personalization options on Facebook, you now have more control over Reels. You can now specify which types of reels you want to see more often or less often. To do this, simply click on the menu icon with the three dots at the bottom of the video player and select either "Show more" or "Show less". This option is available both under the reels and under the videos in your watch feed. If you select "Show more", the ranking value of the reel and similar content will temporarily increase. If you select "Show less", the ranking value will temporarily decrease. Your direct feedback makes it possible to create a more intelligent ranking of the reels that is better tailored to your preferences. Additionally, contextual labels will be introduced in the reels video player to explain why you are watching a particular reel. For example, it could be that it was tagged with "Like" by a friend.
Various options are being tested in selected markets to make it easier to save reels. For example, you can watch your favorite reels again at a later time. In addition to the "Like", share and comment options, there is now also a new "Save" option in the video player.
With the new options for personalizing and discovering reels, Facebook offers you an even more individual and exciting video experience.
Reels is a function that allows you to scroll through and discover different content in an exciting and entertaining way. Similar to a video story, you are presented with short videos that you can simply swipe through. These are a mixture of funny clips, inspiring stories, informative articles and much more. The content is personalized based on your interests, preferences and the behaviour of other users.
One of the most exciting features of Reels is the ability to discover new topics and interests. The platform analyzes your preferences and presents you with content that matches your interests, but also thinks outside the box. This allows you to find new inspiration and be surprised by different content.
Reels also allows you to personalize your online experience on Facebook. You can rate the content you particularly like with a "like" thumbs up, telling the algorithm that you want to see more of it. You can also share, comment on and save posts to view them again later. All these interactions help Facebook to better understand your preferences and present you with more relevant content.
Now Meta is introducing a new option to personalize Facebook Reels to give users a more customized video experience. These new features make it easier for users to save reels and choose which type of reels they want to see more or less often. This allows users to access relevant content even faster. In addition, Facebook is improving the discoverability of short videos by adding Reels to the main navigation of Facebook Watch. Users can now scroll seamlessly between reels and longer content. Facebook is also introducing contextual labels that explain to users why they are watching certain Reels. Facebook is also testing different ways to make it easier to save Reels to allow users to revisit their favorites at a later time. These new features and options give users more control over their video experience, allowing them to discover relevant content and engage with other users.
Let's take a closer look at the new possibilities offered by the changes.
Changes have been made to how Reels appear in Facebook Watch. By integrating Reels into the main navigation of Facebook Watch, you can now access short videos faster and discover creators, trends and content that match your interests. Additionally, you can now seamlessly scroll through Reels and longer content while watching videos.
Similar to other personalization options on Facebook, you now have more control over Reels. You can now specify which types of reels you want to see more often or less often. To do this, simply click on the menu icon with the three dots at the bottom of the video player and select either "Show more" or "Show less". This option is available both under the reels and under the videos in your watch feed. If you select "Show more", the ranking value of the reel and similar content will temporarily increase. If you select "Show less", the ranking value will temporarily decrease. Your direct feedback makes it possible to create a more intelligent ranking of the reels that is better tailored to your preferences. Additionally, contextual labels will be introduced in the reels video player to explain why you are watching a particular reel. For example, it could be that it was tagged with "Like" by a friend.
Various options are being tested in selected markets to make it easier to save reels. For example, you can watch your favorite reels again at a later time. In addition to the "Like", share and comment options, there is now also a new "Save" option in the video player.
With the new options for personalizing and discovering reels, Facebook offers you an even more individual and exciting video experience.
As a shrewd media buyer, Jonas specializes in making campaigns on Meta effective for clients.
Better rankings & more sales through perfect content for your target group
As a shrewd media buyer, Jonas specializes in making campaigns on Meta effective for clients.
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