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Better rankings & more sales through perfect content for your target group
Meta, the parent company of Facebook and Instagram, has launched a text-based rival service to Twitter: the Threads app. In just five days, Threads has gained an impressive 100 million users, beating the previous net record set by AI-based service ChatGPT, which took two months to reach this number of users.
Threads was developed with the goal of giving you a similar experience to Twitter, with a focus on public, text-based posts and conversations. Thanks to the tight integration with Instagram, anyone who already has an Instagram account can log in directly to Threads and transfer their contacts.
Back in 2019, Instagram released an app called Threads, which was designed as a messaging app for photos, videos and status updates with a close circle of friends. However, after many of the most popular features of this app were either introduced or were to be introduced on Instagram, the original Threads app was discontinued in 2021.
With the acquisition of Twitter by Elon Musk, the scenario changed and Meta decided to capitalize on the competition by expanding its text-based features and developing the new Threads app. The Threads app was officially launched in 100 countries on July 5, 2023 and has since been available in the Apple and Android app stores. In the European Union, however, the launch was delayed due to regulatory issues.
Although Threads is currently not officially available in the European Union, you can use the app in Germany via small detours. You can find detailed instructions here:
To use Threads as an Android user in Germany, you should download the APK from Threads directly instead of going through the Google Play Store. The procedure is as follows:
For iOS users, it's a little more complicated to use Threads in Germany. Here are the steps you need to follow:
Please note that these steps may result in you no longer being able to access content that is specific to your previous App Store. However, you can change your region back at any time by going through these steps again and selecting your original region. You should also be aware that these changes may affect other services that use your region settings.
However, the introduction of Threads has not been without controversy. Threads came under fire because users have to delete their Instagram accounts in order to be able to delete their Threads account. Twitter is also threatening Meta with a lawsuit, accusing the US company of misappropriating "trade secrets and other intellectual property" because Meta recruited former Twitter employees. Meta denies this.
However, the sustained growth of Threads and its acceptance by users will show whether it will be a strong competitor for established platforms such as Twitter.
Meta, the parent company of Facebook and Instagram, has launched a text-based rival service to Twitter: the Threads app. In just five days, Threads has gained an impressive 100 million users, beating the previous net record set by AI-based service ChatGPT, which took two months to reach this number of users.
Threads was developed with the goal of giving you a similar experience to Twitter, with a focus on public, text-based posts and conversations. Thanks to the tight integration with Instagram, anyone who already has an Instagram account can log in directly to Threads and transfer their contacts.
Back in 2019, Instagram released an app called Threads, which was designed as a messaging app for photos, videos and status updates with a close circle of friends. However, after many of the most popular features of this app were either introduced or were to be introduced on Instagram, the original Threads app was discontinued in 2021.
With the acquisition of Twitter by Elon Musk, the scenario changed and Meta decided to capitalize on the competition by expanding its text-based features and developing the new Threads app. The Threads app was officially launched in 100 countries on July 5, 2023 and has since been available in the Apple and Android app stores. In the European Union, however, the launch was delayed due to regulatory issues.
Although Threads is currently not officially available in the European Union, you can use the app in Germany via small detours. You can find detailed instructions here:
To use Threads as an Android user in Germany, you should download the APK from Threads directly instead of going through the Google Play Store. The procedure is as follows:
For iOS users, it's a little more complicated to use Threads in Germany. Here are the steps you need to follow:
Please note that these steps may result in you no longer being able to access content that is specific to your previous App Store. However, you can change your region back at any time by going through these steps again and selecting your original region. You should also be aware that these changes may affect other services that use your region settings.
However, the introduction of Threads has not been without controversy. Threads came under fire because users have to delete their Instagram accounts in order to be able to delete their Threads account. Twitter is also threatening Meta with a lawsuit, accusing the US company of misappropriating "trade secrets and other intellectual property" because Meta recruited former Twitter employees. Meta denies this.
However, the sustained growth of Threads and its acceptance by users will show whether it will be a strong competitor for established platforms such as Twitter.
As Head of Meta Performance Marketing, he has specialized in Facebook Ads and made it his hobbyhorse.
Better rankings & more sales through perfect content for your target group
As Head of Meta Performance Marketing, he has specialized in Facebook Ads and made it his hobbyhorse.
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