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Better rankings & more sales through perfect content for your target group
When planning the budget for your Facebook campaign, keep in mind that your advertising year does not end on December 24th. Many people have received money for Christmas and may want to spend it afterwards. In addition, the pre-Christmas frenzy is over, which is why the focus is back on yourself. People want to do something good for themselves. Many people are also on the lookout for bargains and are therefore more likely to make a purchase. So seize the opportunity after Christmas and market your products properly. Plan a sufficient budget for the days after Christmas and the turn of the year.
Think about your target group before and after Christmas. Many buyers before Christmas are not also the users. Be aware that the target group can change and create your campaigns accordingly.
You can also explicitly target people who filled up their shopping cart before Christmas or used it as a wish list. As a reward for the stressful Christmas period and with a new budget, people like to shop for themselves after Christmas.
Christmas is the perfect time to focus on Facebook Ads. Many people are in the mood to spend money and are looking for inspiring gifts for their loved ones. Offer exclusive deals. It's not only worth promoting discount codes, but also unique offers that are only available on Facebook. Create your Christmas special ads especially for this. Be creative and think about cool competitions or attractive bundle deals. If you want to attract Christmas shoppers who have already been to your website and added products to their shopping cart, you should definitely use retargeting. This involves targeting ads to people who have shown an interest in a particular product. This way, you can ensure that your ads not only reach many people, but are also relevant and lead to conversions.
The turn of the year is often seen as a new start and people often set themselves new goals. You can take advantage of this and focus on your creativity to develop suitable advertising for the various New Year's resolutions. For example: Some want to quit smoking - you can offer products to help with this (e.g. e-cigarettes or nicotine patches). Others want to live a healthier life and do sport - here you can advertise fitness trackers, workout clothing or trips to go snowboarding/skiing. Often the financial aspect is also the focus of New Year's resolutions - offers from banks, credit institutions or vouchers for online stores can be interesting here.
- Don't forget the Q5 - be sure to budget for the days after Christmas
- Buyers are not necessarily users - the target group changes after Christmas
- Create a special offer for Christmas, such as attractive bundle deals
- Develop suitable advertising for the different New Year's resolutions
You might also be interested in this topic: The power of the Facebook Ad Library
When planning the budget for your Facebook campaign, keep in mind that your advertising year does not end on December 24th. Many people have received money for Christmas and may want to spend it afterwards. In addition, the pre-Christmas frenzy is over, which is why the focus is back on yourself. People want to do something good for themselves. Many people are also on the lookout for bargains and are therefore more likely to make a purchase. So seize the opportunity after Christmas and market your products properly. Plan a sufficient budget for the days after Christmas and the turn of the year.
Think about your target group before and after Christmas. Many buyers before Christmas are not also the users. Be aware that the target group can change and create your campaigns accordingly.
You can also explicitly target people who filled up their shopping cart before Christmas or used it as a wish list. As a reward for the stressful Christmas period and with a new budget, people like to shop for themselves after Christmas.
Christmas is the perfect time to focus on Facebook Ads. Many people are in the mood to spend money and are looking for inspiring gifts for their loved ones. Offer exclusive deals. It's not only worth promoting discount codes, but also unique offers that are only available on Facebook. Create your Christmas special ads especially for this. Be creative and think about cool competitions or attractive bundle deals. If you want to attract Christmas shoppers who have already been to your website and added products to their shopping cart, you should definitely use retargeting. This involves targeting ads to people who have shown an interest in a particular product. This way, you can ensure that your ads not only reach many people, but are also relevant and lead to conversions.
The turn of the year is often seen as a new start and people often set themselves new goals. You can take advantage of this and focus on your creativity to develop suitable advertising for the various New Year's resolutions. For example: Some want to quit smoking - you can offer products to help with this (e.g. e-cigarettes or nicotine patches). Others want to live a healthier life and do sport - here you can advertise fitness trackers, workout clothing or trips to go snowboarding/skiing. Often the financial aspect is also the focus of New Year's resolutions - offers from banks, credit institutions or vouchers for online stores can be interesting here.
- Don't forget the Q5 - be sure to budget for the days after Christmas
- Buyers are not necessarily users - the target group changes after Christmas
- Create a special offer for Christmas, such as attractive bundle deals
- Develop suitable advertising for the different New Year's resolutions
You might also be interested in this topic: The power of the Facebook Ad Library
As a shrewd media buyer, Jonas specializes in making campaigns on Meta effective for clients.
Better rankings & more sales through perfect content for your target group
As a shrewd media buyer, Jonas specializes in making campaigns on Meta effective for clients.
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