Users massively warned because of music in Reels and Stories

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Stand: 30. Mai. 2023
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Commercial Instagram accounts risk warnings if they use unlicensed music in Reels and Stories.
Only royalty-free music or the "Facebook Soand Collection" may be used for commercial purposes.
If you receive a warning, you should check it carefully and, if necessary, delete or archive reels and stories with unlicensed music.

Im Moment herrscht große Aufregung bezüglich Abmahnwellen gegenüber kommerziellen Instagram-Accounts.

The reason for the warnings are commercially used accounts of influencers, for example, who use music for their Reels and Stories to make their videos more attractive - but this is exactly where the problem lies.

There is a huge difference between licensed and unlicensed music, especially when using the videos for commercial purposes.

Licensed music is music that the creator or rights holder has granted a license or permission to use. The license can be granted for various types of use such as public performances, radio broadcasts, streaming or use in films or commercials.

Unlicensed music refers to soand recordings that are published and distributed without necessary permissions from copyright holders. Often this is music that has been copied from other sources or downloaded illegally. This includes, for example, pirated copies, but also the use of copyrighted music in public appearances or in online videos.

The difference between licensed and unlicensed music lies in the legal permission to use the music. Licensed music is legal and the author or rights holder receives compensation for it, while the use of unlicensed musical works can constitute copyright infringement, which can have legal consequences.

Also aufgepasst:

Instagram accounts that are used for commercial purposes are prohibited from using music without a license. Private accounts or so-called “creator accounts”, however, are allowed to use music from the extensive Instagram library. “Business Accounts”, however, only the “Facebook Soand Collection” is available. This consists purely of royalty-free songs.

Be careful, private accounts are not secure either. Some accounts can also be considered a business account based on certain factors such as the number of followers or the type of posts. In these cases, using the Instagram music library is also illegal and therefore violates Instagram's copyrights.

The same applies to creator accounts who use their account commercially and use music from the Instagram music library. If you create reels and stories with the music without the necessary licenses, you are violating copyrights.

This is followed by warnings from lawyers. They demand that the use of the music be stopped, a high fine and reimbursement of legal fees.

Since the latest wave of warnings, many content creators in Germany have been uncertain about how best to deal with the following situation.

Some delete their videos, just use music that doesn't require a license to be on the safe side, or others continue to post such clips.

Unser Tipp: However, in order to avoid a warning, videos with anderlying music should be deleted or at least archived. New Reels should only be accompanied by royalty-free music.

If a warning does arrive, it should be checked carefully.

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