Google Ads innovations: How to make the most of Standard Shopping and Performance Max campaigns
The most important facts in brief
.png)
Better rankings & more sales through perfect content for your target group
Background:
Since Google introduced the "Performance Max" campaign type, many advertisers have faced a challenge: Standard Shopping campaigns were pushed into the background as Google prioritized Performance Max. This often meant that Standard Shopping campaigns could hardly spend any budget.
With the latest adjustment, however, Google has clarified that the campaign type with the higher ad rank will win the auction in future. This opens up new possibilities for the targeted use of Standard Shopping campaigns. Source
What does this mean in concrete terms?
For you as an advertiser, this means that you can regain more control over your campaign strategy. Standard Shopping campaigns offer decisive advantages that Performance Max does not:
Our practical findings:
We have tested how both campaign types can be optimally combined to get the best out of both worlds. We developed the following strategy:
The results:
By combining both types of campaign, we were able to achieve remarkable success:
Concrete recommendations for action:
Conclusion:
The innovations in Google Ads offer you the opportunity to regain control of your campaign strategy and at the same time take advantage of the benefits of Performance Max technology. With a well thought-out combination of Standard Shopping and Performance Max campaigns, you can take your Google Ads performance to a new level. Use this opportunity to optimize your advertising strategy and sustainably increase your ROI!
Background:
Since Google introduced the "Performance Max" campaign type, many advertisers have faced a challenge: Standard Shopping campaigns were pushed into the background as Google prioritized Performance Max. This often meant that Standard Shopping campaigns could hardly spend any budget.
With the latest adjustment, however, Google has clarified that the campaign type with the higher ad rank will win the auction in future. This opens up new possibilities for the targeted use of Standard Shopping campaigns. Source
What does this mean in concrete terms?
For you as an advertiser, this means that you can regain more control over your campaign strategy. Standard Shopping campaigns offer decisive advantages that Performance Max does not:
Our practical findings:
We have tested how both campaign types can be optimally combined to get the best out of both worlds. We developed the following strategy:
The results:
By combining both types of campaign, we were able to achieve remarkable success:
Concrete recommendations for action:
Conclusion:
The innovations in Google Ads offer you the opportunity to regain control of your campaign strategy and at the same time take advantage of the benefits of Performance Max technology. With a well thought-out combination of Standard Shopping and Performance Max campaigns, you can take your Google Ads performance to a new level. Use this opportunity to optimize your advertising strategy and sustainably increase your ROI!
As a partner for high visibility in search engines, advertising on Facebook and Instagram, among others. Of course, we also implement the individual services separately.
Better rankings & more sales through perfect content for your target group
As a partner for high visibility in search engines, advertising on Facebook and Instagram, among others. Of course, we also implement the individual services separately.
.png)
.png)
.png)
%2520(3).png)
%2520(4).png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
%2520(7).png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
%2520(6).png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
